The Influencer Agency Index USA

Founded in 1948 and headquartered in New York, Ogilvy is a global agency with more than 10,000 staff operating across creative, digital, content production, and influencer marketing disciplines. The agency runs full-service campaigns spanning social content, experiential activation, data-driven optimization, and business intelligence, with work documented across health, food and beverage, automotive, retail, and financial services. Clients include Dove, Coca-Cola, Burger King, Chevrolet, IKEA, Amnesty International, and Cadbury, among many others. Results from its case studies include the Eye Tracker platform for Supermax, which won Cannes Lions Gold, and the NASCAR Daytona 500 Twitter activation, credited as the brand's most engaging race ever. The agency collected two Grand Prix awards at Cannes Lions in 2024 and 2025, plus Gold and Silver across multiple categories, and took home wins at the 2025 Shorty Awards and the 2024 Global Influencer Marketing Awards for campaigns in both LATAM and EMEA.

With headquarters in New York, NY, Edelman is a global communications and digital marketing agency with a client roster spanning consumer goods, healthcare, food and beverage, and financial services. The agency runs full-funnel creator campaigns, social content production, experiential activations, and paid media, supported by in-house data analytics and measurement capabilities. Clients include Unilever, Heineken, ASICS, Samsung, IKEA, Formula 1, Dove, and McDonald's, among others. Campaign results on record include a 65% loyalty increase for Hellmann's through a nationwide condiment exchange activation, 1.76 billion people reached for ASICS's darkened running track campaign, and $15.7 billion raised for the Global Fund's 'Fight For What Counts' effort. The agency has won multiple Cannes Lions, including a 2023 Silver in Real-Time Response, and Shorty Awards across Social Good, Pharma and Healthcare, and Multi-Platform Partnership categories.

Whalar runs full-funnel creator campaigns backed by strong measurement credentials: Nielsen attributed $2.41 ROI per dollar spent across its campaigns. Client work spans IKEA, NFL, and Activision, with the IKEA TikTok campaign alone pulling 248.3M views and 41,000 organic remixes. Multiple Shorty and Global Influencer Marketing Award wins reinforce its track record across verticals.

Founded in 2014 and headquartered in New York, Viral Nation is a full-service influencer and social marketing agency with a team of 201 to 500 people. The agency runs full-funnel creator campaigns, paid media, content production, and experiential activations, and also operates a talent representation arm. Clients span gaming, beauty, food and beverage, retail, and tech, and include Microsoft, Walmart, e.l.f. Cosmetics, MGM Resorts International, The Coca-Cola Company, Activision Blizzard, and Disney. Campaign results on record include e.l.f. selling 50,000 units of its Marriage Material Lip Duo in 10 hours via a TikTok Shop activation with Mikayla Nogueira, Walmart's Roblox metaverse launch generating 66M impressions and a 30-point brand lift increase, and a Call of Duty League ambassador program that grew subscriptions 32% year over year. The agency has taken home Gold at the 2023 and 2025 Shorty Awards, along with Silver at the 2024 Global Influencer Marketing Awards for best brand engagement campaign.

Based in Orlando, NeoReach is an influencer marketing agency with a team who runs full-funnel creator campaigns spanning strategy, influencer sourcing, paid social amplification, content production, and data analytics. The agency works across TikTok, YouTube, Instagram, Snapchat, and Twitch, and has managed multi-market programs in as many as 16 languages and regions simultaneously. Clients include Airbnb, Walmart, NVIDIA, Amazon, and the New York Times, with recurring work across entertainment, retail, consumer tech, and financial services. For TikTok's U.S. market entry, the agency activated over 100 influencers and drove 179M+ reach with a 6:1 ROI; a USIMS app campaign across 48 creators generated 371K+ downloads and a 31.88% app store conversion rate. The HISTORY Channel TikTok launch produced 12.2M views and $480.7K in influencer media value at a 1.92x ROI.

Founded in 2015 and headquartered in New York, The Goat Agency runs influencer marketing and paid social campaigns for consumer brands across beauty, food and beverage, automotive, gaming, and entertainment. The agency handles everything from creator sourcing and content production to paid media amplification and experiential activations, often using influencer content as raw material for retargeted paid campaigns. Clients include L'Oréal, Heineken, Calvin Klein, NIVEA, Unilever, Ford, Dell, and Activision Blizzard, among others. A CarGurus campaign using 17 creators with a combined following of 32.4 million delivered 142% over-delivery on impressions and generated 53,000 leads; a TikTok campaign for Odeon grew the cinema chain's account from 4,000 to 100,000 followers two quarters ahead of schedule with a 14.70 ROAS. The agency took Gold at the 2025 Shorty Awards for Brand Awareness Campaign and Silver at the 2024 Global Influencer Marketing Awards for Best Influencer-Led Commerce Strategy.

Founded in 2013 and based in Las Vegas, Influential operates as a full-service influencer marketing agency with a team of 500 to 1,000 people and a stated network of over 3.5 million creators. The agency runs full-funnel creator campaigns across TikTok, Instagram, and Snapchat, combining paid social amplification with organic content, UGC production, and data analytics to connect campaign activity to measurable business outcomes. Clients include McDonald's, Hilton, Walmart, Audible, General Mills, P&G, Google, Disney, and PepsiCo, with recurring work across food and beverage, finance, entertainment, and travel. A McDonald's TikTok campaign using the Branded Hashtag Challenge generated 2.66 billion video views and a cost per visit of $0.03 to $0.09, while a TIAA retirement awareness campaign with 50 women's college basketball players hit engagement rates 939% above benchmark. The agency claims $2.5 billion in measured sales across its client portfolio and says it works with over 60% of Fortune 500 brands.

Founded in 2011 and based in Los Angeles, Texas and New York, HireInfluence is a full-service influencer marketing agency with a team of 11 to 50 that handles influencer sourcing, vetting, contracting, content production, and paid social. The agency runs campaigns across Instagram, TikTok, and YouTube, covering formats from sponsored content and UGC creation to event activations and experiential coverage. Its client roster includes Grammarly, Nickelodeon, McDonald's, Ricola, Viacom, and Community Coffee, with recurring work across food and beverage, entertainment, fashion, and technology. A six-month Grammarly campaign across more than 130 influencers produced 214 million impressions and 23.5 million reach with an estimated media value of $15.9 million. A single-influencer event activation for Community Coffee at the National Restaurant Association show generated 30.9 million impressions and 551K engagements, with a CPE of $0.027.

Based in Los Angeles and operating for over 12 years, Open Influence is a full-service influencer marketing agency with a team of 51 to 200 that handles everything from creator sourcing and campaign strategy to content production and data analytics. The agency runs full-funnel creator campaigns across Instagram, TikTok, and YouTube, with particular depth in entertainment, automotive, food and beverage, and health and wellness categories. Clients include Uber, AT&T, Moderna, Disney Pixar, Subaru, Amazon Prime Video, Mercedes-Benz, and Lionsgate, among others. A campaign for Moderna using the #SpikevaxPartners creator network generated 503 million impressions and 32 million engagements at a 6.44% engagement rate. A narrative-driven creator campaign for Lionsgate's Ballerina, where creators completed stunt challenges at 87Eleven, produced 14 million views across 195 million targeted followers. The agency received a 2023 Shorty Award in the Shopping category.

Based in San Francisco, Obviously is an influencer marketing agency with a team of 51 to 200 people, focused on end-to-end campaign execution across TikTok, Instagram, and YouTube. Its core work covers influencer sourcing, content production, paid social amplification, and longer-term ambassador programs, with logistics like product shipping handled in-house. Clients include Ulta Beauty, Amazon, Google, Lyft, Converse, Bumble, and Panda Express, spanning beauty, tech, gaming, food and beverage, and retail. A year-long Ulta Beauty ambassador collective of 50 influencers produced 3,100 pieces of content and added 143,000 new followers, while a Converse Chuck Taylor CX campaign across Instagram and TikTok delivered 2.3 million impressions and 1,554% ROI. The agency reports 5 billion impressions across its campaign history and a 65% engagement lift for ambassador content compared to one-off campaigns.

Founded in 2021 and based in Chattanooga, TN, Ubiquitous is an influencer marketing agency specializing in TikTok-first campaigns, paid social amplification, and data-driven measurement for consumer brands. The agency runs end-to-end influencer programs across fashion, beauty, food and beverage, gaming, health and wellness, and fintech, with a creator network it reports at over 14,000 individuals. Clients include Adobe, Cash App, Disney, DoorDash, Crocs, Johnson & Johnson, Casper, and Lyft, among others spanning e-commerce and entertainment. Campaign results on record include 66 million views and six figures in sales for Litter Robot, a $1.47 CPM with 5.5 million views for Bloom Nutrition that coincided with an Amazon bestseller ranking, and a Lyft campaign that hit 8.1 million views at a $4.31 CPM while driving a measurable spike in Google search volume.

Founded in 2006 and headquartered in Orlando, IZEA is an influencer marketing agency. Its work spans influencer discovery and vetting, campaign strategy and management, creator outreach and negotiation, paid amplification, and UGC production, running across TikTok, Instagram, YouTube, and Facebook. The agency works across entertainment and media, food and beverage, automotive, gaming, and retail, with clients including Disney, Netflix, Amazon, Walmart, Nike, Microsoft, Warner Bros., Toyota, and Nestle. IZEA reports more than 4 million creator collaborations and over 30 billion TikTok views to date, with campaign results on record including 4 billion views in a single week for an entertainment campaign, a 15.1% sales lift for a wine and spirits brand, and a 20.1% engagement rate for a gaming campaign. The agency is a Meta Business Partner and TikTok Marketing Partner, took Gold at the 2024 Muse Creative Awards, and was named to the Clutch Top 1000 in 2024.

Founded in 2001 and headquartered in San Francisco, Allison Worldwide is a global integrated marketing and communications consultancy. The agency pairs influencer and creator campaigns with earned media, content production, and brand ambassador programs, working with micro, macro, celebrity, and B2B creators across food and beverage, travel and hospitality, health and wellness, technology, and beauty. Clients include Booking.com, Corona, Kimpton, Dexcom, Tillamook, Hewlett Packard Enterprise, Lingokids, and Generac. Campaign results on record include Tillamook's Butternaise launch, which drew 8.4 billion impressions across 2,528 placements and sold out in two minutes; Lingokids' screentime campaign, which generated over 800 million impressions, 30 million YouTube views, and 9 million app downloads; and a Booking.com K-pop ambassador campaign with Kang Daniel that lifted conversion from organic searches by 316%.

Founded in 2000 and headquartered in London, 1000heads is a social-first influencer and social media agency. The agency runs influencer sourcing, content and UGC production, community management, paid amplification, and social listening across TikTok, Instagram, YouTube, and LinkedIn, working with clients in beauty, fashion, food and beverage, technology, and sports. Clients include Google, LEGO, SAP, Salomon, Monkey Shoulder, and Nails.INC. Campaign results on record include Salomon's Time to Play remix, a UGC-led Facebook campaign that drew 13 million video views, reached 56 million people, and lifted brand recall by 18 points in the UK and 20 points in the US.