Blue Apron influencer campaign, 2.2K customers
About the campaign
- Brand
- Blue Apron
- Service
- Influencer Marketing
- Platform
- YouTube, Instagram, Twitter, Twitch
- Campaign
- —
What NeoReach did
Blue Apron engaged NeoReach to drive scaled awareness and conversions through a performance-driven campaign activating 92 influencers across YouTube, Instagram, Twitter, and Twitch with unique promo codes. The campaign generated 42K clicks, achieved 1.9x ROI, and acquired over 2.2K new paying customers.
Reported outcomes
MetricResult
Roi1.9x
Budget$250K
Clicks42K
Influencers92
Viral content1
Content pieces+200
Positive reception98.6%
New paying customers+2.2K