What should you charge for sponsored content?
Enter your platform, audience and engagement. Get the rate range brands actually pay creators like you, plus what that means per month.
Brand marketer? Plan your campaign budget instead
Your platform and niche
Your audience
Average engagement rate
Measured as interactions ÷ followers. Typical for micro creators on Instagram is 5.23%. Leave it at the benchmark if you’re not sure.
Your posting volume
About this calculator
The Influencer Strategists Creator Rate Calculator converts platform, audience size, niche and optional engagement into a low, central and high fee for one sponsored deliverable. It then multiplies that range by your selected sponsored-post volume to show a capacity scenario. The result is a negotiating reference, not a promise of bookings, earnings or take-home income.
- Publish only with evidencePublic rates are currently supported for Instagram, TikTok and YouTube. Automotive and Home & Interior remain blocked until each required component has at least five independent proof points. B2B is provisional and should be stored as a buyer type, not a vertical.
- Shared model ruleCreator and brand tools use the same benchmark snapshot, unit, currency and low/central/high values. Creator view answers “what should I charge?”; brand view answers “what creator-fee budget should I plan?”
The creator journey
- Platform + Niche
Select the deliverable market and category demand.
- Audience
Followers map to Nano, Micro, Mid-tier, Macro or Mega.
- Engagement
Optional ER is compared with the correct platform-tier peer set.
- Posting volume
Per-post range becomes monthly and annual capacity.