Two rubrics. One principle. Performance over pay-to-play.

The buyer journey is broken when it comes to finding the best agencies. We used performance data to show you the best — not on a pay-to-play model.

Djanan Kasumovic
Djanan Kasumovic
Head of Creator Research

Influencer Power Index — Platforms

  • Product Quality/25
  • Customer Trust/25
  • Industry Recognition/25
  • Financial Growth/25
Read Platform Methodology

Influencer Power Index — Agencies

  • Creative Quality/25
  • Client Impact/25
  • Industry Recognition/25
  • Financial Growth/25
Read Agency Methodology

Every entity in the directory is scored on a 100-point framework, applied identically to every entry. We publish the rubrics in full because a ranking is only as trustworthy as the methodology behind it.

The top three in every category.

Rankings last updated 20th May 2026

Agency leaders

Top three agencies on the list.

Ogilvy

98/100
Creative
24/25
Impact
24/25
Recognition
25/25
Growth
25/25
View Agency

Edelman

94/100
Creative
22/25
Impact
24/25
Recognition
25/25
Growth
23/25
View Agency

YKONE

84/100
Creative
21/25
Impact
24/25
Recognition
14/25
Growth
25/25
View Agency

Platform leaders

Top three platforms on the list.

Later

84/100
Methodology
20/25
Coverage
19/25
Recognition
25/25
View Platform

CreatorIQ

84/100
Methodology
21/25
Coverage
19/25
Recognition
19/25
View Platform

Brandwatch

82/100
Methodology
19/25
Coverage
19/25
Recognition
19/25
View Platform

Marketer leaders

Top three platform marketers this month.

Chloe Perkins

Influencer Marketing Expert – Freelancer, Consultant and Speaker

  • Brand
  • Birmingham, West Midlands, England, United Kingdom
  • 0 Years
  • Member
View Profile

Daria Belova

Brand & Influencer Marketing Strategist

  • Brand
  • Tampere, Pirkanmaa, Finland
  • 0 Years
  • Member
View Profile

Eric Dahan

Building the future of community commerce

  • Agency
  • Los Angeles, California, United States
  • 0 Years
  • Member
View Profile