Neverness to Everness global launch

Hotta Studio's Neverness to Everness needed awareness and installs at release across the United States, Germany and France, with a full rollout in roughly a week. Zorka.Agency approached the launch by creator category. The source describes the challenge as reaching players who were not already looking for the game, so the campaign expanded beyond gacha specialists into multigaming, anime and entertainment audiences when the title launched.

Before release, gacha creators reacted to the developers' stream as information and trailers appeared, and recorded early footage on the test server. At launch, broader creator categories joined through YouTube integrations, a two-hour Twitch livestream and TikTok short-form videos. Together with the client, the agency also tested a front-page Twitch carousel placement in Germany. The format mix paired early specialist coverage with content intended for a wider set of potential players at release.

Zorka.Agency reports 4M+ views across YouTube and TikTok and 14K average concurrent viewers on Twitch. The campaign also produced a specific caution about distribution: the carousel increased peak concurrent viewers but did not create a meaningful performance lift, according to the source. That distinction separates the visibility gained by a placement from the broader performance sought by the campaign. The source reports audience metrics and the carousel observation, but provides no install totals, conversion rates or spend, and its results are not independently verified.