What should your influencer campaign cost?

Build a creator tier mix and get a defensible investment range in seconds — based on public rate benchmarks across Instagram, TikTok and YouTube.

Campaign basics

Platform

Industry

Currency

Start from a preset

Build your tier mix

Creator tierCreatorsContent countEst. subtotal

Nano1K–10K followers

$141 – $840Est. subtotal

Micro10K–100K followers

$5.0k – $37.1kEst. subtotal

Mid-tier100K–500K followers

$18.6k – $78.9kEst. subtotal

Macro500K–1M followers

$7.7k – $26.9kEst. subtotal

Mega1M+ followers

-Est. subtotal

Engagement assumption

Assumption

Estimated organic creator fees

$66,700

Central estimate

Low $31,500High $143,700

13
Creators: 23
Posts: 4
Tiers used

Engagement assumption: typical across the portfolio — ×1.00 on every tier.

Nano2 × 1 post · typical ×1.00$141 – $840
Micro6 × 2 posts · typical ×1.00$5.0k – $37.1k
Mid-tier4 × 2 posts · typical ×1.00$18.6k – $78.9k
Macro1 × 1 post · typical ×1.00$7.7k – $26.9k
MegaNot in mix-

Directional public benchmarks, updated Aug 2026. A planning range — not a quote.

What's not included

Priced separately, never silently included: usage rights (whitelisting and ads), exclusivity, paid media amplification, production, shipping and product value, travel, agency fees, and taxes. Rights and exclusivity need contract-term data, so applying a universal uplift would be invented precision.

How we calculate this

Each tier starts from a public low / central / high benchmark for one organic deliverable on your platform. An industry multiplier and an engagement multiplier scale that benchmark, then each tier's price is multiplied by its creators and deliverables and the tiers are summed. Lows add up with lows and highs with highs, so the range is deliberately conservative on both ends.

$31.5k – $143.7k

13 creators23 posts$66,700 estimate

About this calculator

This calculator converts a campaign brief into a directional creator-fee range. It starts with a platform and creator-size benchmark, adjusts it for industry demand and the creator’s engagement relative to peers, then sums each tier separately across creators and deliverables. The result is designed for early planning, scenario comparison and evidence-aware conversations — not a guaranteed quote.

Current evidence boundary

SupportedInstagram, TikTok and YouTube; five creator tiers; 11 case-study labels.
BlockedAny cell missing five independent proofs in one or more components.
Registry39 public references with URLs and weights in the research workbook.

How the estimate is calculated

Base price
Platform × tier
A low / central / high benchmark for one organic deliverable.
Industry
Demand coefficient
Specialist categories adjust the base fee.
Engagement
Relative performance
Actual ER is compared with platform-tier peers.
Portfolio sum
Tier-by-tier sum
Creators × deliverables, then all tiers are added.