Expert-led Insights, Reports and Stories.
Reports are commissioned by the IS editorial desk. Every report is peer-reviewed by at least two named practitioners before publication.
Reports
Blogs
Guide to Influencer Marketing MCP in 2026
Read post
Buying Creators Like Media: The Dentsu & CreatorIQ Partnership and the Infrastructure Era
Read post
Creative Strategy in the Creator Economy: How Consumer Intelligence Fuels Better Creativity
Read post
B2B Influencer Marketing in 2026: How Creator-Led Growth Became a System For B2B
Read post
Creator Talent Management: How Representation Works and How to Choose an Agency
Read post
How to Choose an Influencer Marketing Agency in 2026
Read post
Cannes Lions 2026: Six Strategic Shifts Reshaping the Creator Economy
Read post
Videos
The Rise of Employee & Founder led Influence
Watch video
How To Make Influencer Marketing 6x More Efficient
Watch video
Mergers and Acquisitions in the Creator Economy
Watch video
How Influencer Impact Is Measured by Leading Brands in 2026
Watch video
How to engineer for post-campaign longevity (sustainable impact)
Watch video
The Convergence of Retail Media and Influencer Marketing
Watch video
What Brands Need to Know Before Testing TikTok Live
Watch video
Omnichannel Strategies for Influencer Campaigns
Watch video
Creator Content beyond The Social Feed
Watch video
The massive Social Search opportunity in Influencer Marketing
Watch video
The 13 Million Reach Job: Why Eric Dahan Bet on Community Over Ads – and Won
Watch video
How Ryan Prior Grew Modash with B2B Influencer Marketing
Watch video
Unilever Food Solutions
Watch video
Love Island headline sponsorship
Watch video
Experience Abu Dhabi by Ykone
Watch video
OST (B2B influencer frameworks)
Watch video
B2B AI & Marketing Masterclass with Kristen Sesto
Watch video
18,000 Followers in 30 Days: La Maritxu Goes Viral
Watch video
Chip Shop Diva (Destiny Harold)
Watch video
Hoover Mattress Hoover (GIFTED at scale)
Watch video
How a ‘Dating App’ Used 100 Influencers to Rewrite Its Reputation
Watch video