About | Influencer Strategists | Influencer Strategists

The team

Gordon Glenister
Community Lead
Djenan Kasumovic
Head of Creator Research
Sebastian Minshall
Creative Lead
Victor Shevtsov
Technical Lead

Our story

Influencer marketing grew up fast. Creators got platforms. Brands got playbooks. Agencies built stacks of decks. But the people who engineer the campaigns—the strategists, the agency founders, the brand leads—were left without a true home. That's why Gordon Glenister, industry veteran and author of Influencer Marketing Strategy, and Djanan Kasumovic, former Head of Growth at Influencer Marketing Hub with 15 years in growth marketing, launched Influencer Strategists.

Members at an Influencer Strategists dinner

Our Mission

To give influencer marketing strategists what's been missing

A private, high-caliber community
No fluff, no beginners, no sales pitches.
Peer-to-peer intelligence
ROI-driven insights that come from real campaigns, not theory.
Future-building
We don't just track trends; we design the playbooks for the influencer economy of tomorrow.

What We Believe

Truth beats hype
Vanity metrics and glossy slides don't move markets. Real results do.
Peers beat gurus
The sharpest ideas come from practitioner-to-practitioner exchange, not keynote stages.
Timing beats volume
In this space, competitive edge belongs to those who act before the crowd.
Collaboration beats isolation
No single strategist sees the full picture. Together, we do.