The Influencer Marketing Platform Index

Later is the unified influencer, social, and creator commerce platform formed from the Mavrck merger and the 2025 Mavely acquisition. Later EdgeAI draws on 16M+ analyzed creators, 136B annual impressions, and $2B+ in verified influencer-driven purchases. Customers include Nike, Wayfair, Southwest Airlines, Walgreens, Mondelez, and Chewy.

CreatorIQ is the operating system for creator-led growth, trusted by 1,300+ brands and agencies including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora. The Creator Graph processes 123M+ social posts daily across 15M+ creators, and SafeIQ provides multimodal brand safety for enterprise programs.

Brandwatch is Cision's social suite combining Consumer Intelligence, Social Media Management, and Influence (formerly Paladin), with Iris AI built on 17+ years of AI work. Influence tracks 65M+ creators with global payouts in 120+ currencies. Customers include Carlsberg, Toyota, BBC, Henkel, and Bimbo.

Meltwater is a global media, social, and consumer intelligence platform whose influencer offering covers creator discovery, campaign management, and performance measurement on top of its monitoring data. It ingests 500M+ pieces of content a day from 270,000+ news sources and 15+ social channels, with Mira AI assisting across the workflow. Customers include Google, LVMH, AstraZeneca, Pernod Ricard, and Danone.

Influential, acquired by Publicis Groupe in 2024, runs Captiv8 across 15M+ creators, applies ML to 100B+ data points, and has driven $2.5B+ in measurable sales. The Velocity Index ranks creators on velocity and brand relevance. Customers include Amazon, Walmart, Disney, Google, Toyota, Pepsi, P&G, and Netflix.

Aspire is the end-to-end social commerce platform for ambassador, influencer, and affiliate programs, paying out $150M+ to creators since 2014. Customers include Glossier, Coola, Bombas, Newell, and Ruggable, with agency-services work for M&Ms, Keurig, Samsung, Dyson, and HelloFresh across 900+ brands in total.

#paid is an opt-in creator marketplace where 150,000+ vetted US and Canadian creators pitch concepts to brands, with algorithmic matching hitting 92% first-round approval. Brand-lift studies and a 30,000-respondent normative database back campaigns for McDonald's, Sephora, Coca-Cola, Unilever, Toyota, Verizon, Visa, and Nestlé.

Traackr is the creator marketing intelligence platform for global enterprise brands, with discovery in 71 countries and 26 languages. AI-powered workflows span Organize, Optimize, and Envision, covering discovery, ROI measurement, and trend spotting. Customers include L'Oréal, Coty, Samsung, Sephora, Amorepacific, Pandora, Lacoste, and Huda Beauty.

Kolsquare is Europe's leading influencer marketing platform and a certified B Corp, blending AI, Big Data, and official Meta data across 5M+ vetted creators in 180 countries. Trusted by 2,000+ customers including LVMH, Hermès, Sephora, Walt Disney, Sony Music, Hyundai, Publicis, Havas, Dentsu, and Ogilvy.

GRIN is a creator management platform used by SKIMS, Rhode, and GoPro to scale brand-owned creator programs across 190M+ creators. Gia, billed as the industry's first agentic AI assistant for creator marketers, handles discovery, onboarding, partnerships, retention, reporting, and strategy optimization at scale.

Upfluence is an all-in-one affiliate and influencer marketing platform built for ecommerce and DTC, now infused with the Jaice AI campaign co-pilot. The platform indexes 12M+ creators across 7 networks and serves 1,300+ clients, turning existing customers into top-performing influencers through brand-affinity matching.

HypeAuditor is end-to-end software covering analytics on 35+ metrics, discovery across 224.7M+ profiles, AI outreach, native Shopify integration, payouts in 200+ countries, and competitor ad spy. Trusted by 1,000+ customers including Dior, Heineken, H&M, L'Oréal, LVMH, Marriott, Michelin, Philips, Unilever, and Ogilvy.

Influencity is an AI-powered influencer marketing platform built in Madrid, indexing 300M+ creators across Instagram, TikTok, YouTube, and Twitch. Capabilities span IRM, casting calls, Shopify product seeding, multi-currency payments, and social listening across 13+ source types. Customers include Pernod Ricard, WPP, Kellogg's, Dentsu, Havas, and Samsung.

Linqia pairs its proprietary Resonate platform, built on 1.5B influencer data points and 25M+ posts, with full-service campaign management. The Linqia AI Suite adds Brief AI and Conversation Analytics, while Linqia Clinch turns creator content into programmatic, CTV, and DOOH ads. Customers include McDonald's, Clorox, GM, and Nestle.

Favikon is a Paris-based AI platform serving 10,000+ brands and agencies across 118 countries, with 11M+ creators on 9 networks and 30M+ indexed posts. Authority, Authenticity, and Brand Fit Scores power vetting, and Magic Search reads what creators actually said. Customers include Unilever, Google, L'Oréal, HubSpot, and Airbnb.

Stellar Tech is a Brussels-based European platform with a 50M+ creator search engine and Smart Listening 360 for AI sentiment and trend analysis. After acquiring Influo, IROIN, and Join, it now serves 43+ countries. Customers include LVMH, Nestle, Disney, Spotify, Porsche, Heineken, Nintendo, Mondelez, and Colgate.

LTK, founded by Amber Venz Box in 2011, reaches 44M+ monthly shoppers across 160+ countries who have driven $6B+ in annual sales. LTK AI Enriched, trained on 14 years of creator data, powers Match.AI casting and 360 attribution. Brands include Walmart, L'Oreal Paris, and Urban Outfitters.

indaHash, a Dubai-based platform under ArabyAds, indexes nearly 5M brand-secure creators across 7 native networks and 20+ agnostic platforms. Its 24/7 Crisis Detection Scanner covers 10+ languages. 20,000+ campaigns have run for 600+ brands in 100+ countries including Disney, Coca-Cola, Sony, Heineken, Adidas, Sephora, and Spotify.

Vamp connects global brands with 45,000+ vetted creators across Instagram, TikTok, YouTube, and Facebook, with offices in Sydney, the UK, Singapore, and Dubai. CAST aesthetic ML powers creator matching, and Dynamic Pricing removes manual negotiation. Customers include Adobe, Estée Lauder, Nike, Nestlé, Volkswagen, Heineken, and Disney.

The time of transactional influencer relationships is over. It's 2025, which means it's time for relationship-focused influencer marketing. "That sounds hard." It was. Until SARAL was created for e-commerce brands. Manage your workflow from saving influencers to your outreach lists, sending emails, negotiating deals, sending goodies, and tracking performance - all under one roof. SARAL has unique features that help you build a relationship with creators on social media. It's time for high-impact influencer marketing.

Julius is end-to-end software organized around Discovery, Activation, and Performance, with every creator profile manually built and vetted by analysts. Coverage spans 8 networks plus social listening, FTC compliance, and post-level reporting. Customers include Club Med, Dentsu, Grey, UNICEF, Allergan, Mediacom, Bustle Media Group, and M&C Saatchi.

Modash is an end-to-end platform for in-house creator teams, with 350M+ profiles searchable through AI Search, Visual Search, and Lookalike Matching. Native Shopify integration unlocks gifting, affiliate, and conversion tracking, with global payouts in 180+ countries. Customers include Google, Birkenstock, Stanley 1913, Sennheiser, Montblanc, and Victoria's Secret.