The Influencer Marketing Platform Index

Last Updated: July 11th · 23 Platforms ranked

Djanan Kasumovic
Verified by Djanan Kasumovic
Head of Creator Research
About the directory

The worlds only influencer marketing platform directory built on verified business and product signals. Every score in the Platform Index is calculated across four equally-weighted dimensions: revenue and growth, product depth, customer proof, and industry recognition. Read full methodology here

#PlatformScoreLocation (HQ)
1CreatorIQCulver City85/100Culver CityCA, United States
2InfluentialLas Vegas84/100Las VegasNV, United States
3BrandwatchLondon82/100LondonUnited Kingdom
4MeltwaterSan Francisco81/100San FranciscoCA, United States
5LaterBoston78/100BostonMA, United States
6AspireAustin77/100AustinTX, United States
7#paidToronto76/100TorontoCanada
8TraackrSan Francisco72/100San FranciscoCA, United States
9GrinSacramento71/100SacramentoCA, United States
10UpfluenceNew York70/100New YorkNY, United States
CreatorIQ logo

CreatorIQ

85/100
Culver City, CA, United States201-500 employeesInfluencer Marketing Platform

CreatorIQ is the operating system for creator-led growth, trusted by 1,300+ brands and agencies including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora. The Creator Graph processes 123M+ social posts daily across 15M+ creators, and SafeIQ provides multimodal brand safety for enterprise programs.

Score breakdown
Product Depth21/25
Customer Proof19/25
Industry Recognition22/25
Revenue & Growth23/25

Everywhere Agency cut campaign time to 72 hours

Results

15

Hours saved

<72 hrs

Campaign turnaround

130+

Brand safe campaigns

DiGiorno boosted Gen Z engagement 6.8% with TikTok

Results

6.8%

Improvement in consumer attitudes

BABE Wine scaled ambassador program to thousands

Results

15

Ideal influencer persona attributes identified

Influential logo
Las Vegas, NV, United States501-1000 employeesInfluencer Marketing Platform

Influential, acquired by Publicis Groupe in 2024, runs Captiv8 across 15M+ creators, applies ML to 100B+ data points, and has driven $2.5B+ in measurable sales. The Velocity Index ranks creators on velocity and brand relevance. Customers include Amazon, Walmart, Disney, Google, Toyota, Pepsi, P&G, and Netflix.

Score breakdown
Product Depth18/25
Customer Proof25/25
Industry Recognition19/25
Revenue & Growth22/25

Ideal Living doubled affiliate conversion rates

Results

2x

Conversion rates

DripDrop grew brand awareness 39% with influencer marketing

Results

+39%

Brand awareness

DripDrop reached 80M impressions with 50+ creators

Results

80M

Impressions

+39%

Brand awareness

85%

Positive sentiment

Brandwatch logo
London, United Kingdom501-1000 employeesOther

Brandwatch is Cision's social suite combining Consumer Intelligence, Social Media Management, and Influence (formerly Paladin), with Iris AI built on 17+ years of AI work. Influence tracks 65M+ creators with global payouts in 120+ currencies. Customers include Carlsberg, Toyota, BBC, Henkel, and Bimbo.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth25/25

The Sociable Society doubled client capacity, 100% growth

Results

30%

Time saved

50%

More clients

100%

Company size growth

Glossier hit 1,002% fan growth via TikTok celebrity push

Results

1,002%

Increase in new fans across all social channels

Carlsberg unified 90+ accounts, 49 countries, 358 users

Results

49

Country rollout

358

Users activated

106

Social channels integrated

Meltwater logo

Meltwater

81/100
San Francisco, CA, United States1001-5000 employeesSocial Media Management Platform

Meltwater is a global media, social, and consumer intelligence platform whose influencer offering covers creator discovery, campaign management, and performance measurement on top of its monitoring data. It ingests 500M+ pieces of content a day from 270,000+ news sources and 15+ social channels, with Mira AI assisting across the workflow. Customers include Google, LVMH, AstraZeneca, Pernod Ricard, and Danone.

Score breakdown
Product Depth18/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth25/25

Club Domains tracked 125k media mentions, grew outreach 1.2x

Results

125,000

Active websites

1.2M

Registered names

LEWIS Pulse uncovers 12 competitor blind spots

Results

12 months

Historical twitter data

TBWA identified trends 75% faster with data analysis

Results

75%

Reduction in reporting time

Later logo

Later

78/100
Boston, MA, United States201-500 employeesInfluencer Marketing Platform

Later is the unified influencer, social, and creator commerce platform formed from the Mavrck merger and the 2025 Mavely acquisition. Later EdgeAI draws on 16M+ analyzed creators, 136B annual impressions, and $2B+ in verified influencer-driven purchases. Customers include Nike, Wayfair, Southwest Airlines, Walgreens, Mondelez, and Chewy.

Score breakdown
Product Depth20/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth20/25

Palermo's Pizza hit 139.5K views in one month

Results

12

Tiktok creators

1.5K

Tiktok engagements

139.5K

Instagram impressions

Conscious Life managed 3 brands, boosted engagement 61%

Results

61%

Follower growth

20

Minutes saved on social

El Pollo Loco hits 46.7M views with Gen Z creators

Results

46.7M

Impressions

20

Influencers

39

Pieces of content

Aspire logo

Aspire

77/100
Austin, TX, United States51-200 employeesInfluencer Marketing Platform

Aspire is the end-to-end social commerce platform for ambassador, influencer, and affiliate programs, paying out $150M+ to creators since 2014. Customers include Glossier, Coola, Bombas, Newell, and Ruggable, with agency-services work for M&Ms, Keurig, Samsung, Dyson, and HelloFresh across 900+ brands in total.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth20/25

Vitauthority found 30+ creators, boosted content 5x

Results

5x

Content increase

30+

Monthly creators

2x

Efficiency improvement

Owlet scaled creator seeding to 25-50 monthly partners

Results

20+

Sales

3K

Website sessions

102%

Engagement increase

Purdy & Figg boosts Meta revenue 555% in 60 days

Results

35%

Meta cpa decrease

555%

Meta revenue increase

468%

Meta purchases increase

#paid logo

#paid

76/100
Toronto, Canada51-200 employeesCreator Marketplace Platform

#paid is an opt-in creator marketplace where 150,000+ vetted US and Canadian creators pitch concepts to brands, with algorithmic matching hitting 92% first-round approval. Brand-lift studies and a 30,000-respondent normative database back campaigns for McDonald's, Sephora, Coca-Cola, Unilever, Toyota, Verizon, Visa, and Nestlé.

Score breakdown
Product Depth17/25
Customer Proof25/25
Industry Recognition14/25
Revenue & Growth20/25

Sephora Canada hit 96% reach with Diwali creator campaign

Results

96%

Paid landing page

65%

Campaign view rate

96%

Overall positive sentiment

York University boosted prospective interest to 216K

Results

7.2M

Impressions

216K

Post engagements

88%

Below cpe benchmark

How INFINITI's creator campaign lifted brand affinity 19pt

Results

140K+

Organic views instagram

96%

Positive campaign sentiment

Traackr logo

Traackr

72/100
San Francisco, CA, United States51-200 employeesInfluencer Marketing Platform

Traackr is the creator marketing intelligence platform for global enterprise brands, with discovery in 71 countries and 26 languages. AI-powered workflows span Organize, Optimize, and Envision, covering discovery, ROI measurement, and trend spotting. Customers include L'Oréal, Coty, Samsung, Sephora, Amorepacific, Pandora, Lacoste, and Huda Beauty.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth20/25

Philips built 3,000 influencer network for ASEAN growth

Results

3,000

Influencers in database

De GRISOGONO reaches 19M with Cannes influencer strategy

Results

100K

Page views

19M+

Impressions

20K

Unique visitors

Orange France drives 970K impressions for Homelive launch

Results

14K

Mentions

970K

Impressions

60%

Share of voice

Grin logo

Grin

71/100
Sacramento, CA, United States201-500 employeesInfluencer Marketing Platform

GRIN is a creator management platform used by SKIMS, Rhode, and GoPro to scale brand-owned creator programs across 190M+ creators. Gia, billed as the industry's first agentic AI assistant for creator marketers, handles discovery, onboarding, partnerships, retention, reporting, and strategy optimization at scale.

Score breakdown
Product Depth18/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth20/25

Boiron built 13K creator relationships, 800K reach

Results

13K+

Engagements

800K+

Impressions

400+

Pieces of content created

Nutpods scaled influencer program from 50 to 250 creators

Results

600+

Orders fulfilled

1,000+

Link code conversions

3,000+

Pieces of creator content

Snibbs hit 580% ROI targeting healthcare workers

Results

580%

Instagram growth

$212.36K

Creator generated revenue

4.11M

Impressions from creator content

Upfluence logo

Upfluence

70/100
New York, NY, United States51-200 employeesInfluencer Marketing Platform

Upfluence is an all-in-one affiliate and influencer marketing platform built for ecommerce and DTC, now infused with the Jaice AI campaign co-pilot. The platform indexes 12M+ creators across 7 networks and serves 1,300+ clients, turning existing customers into top-performing influencers through brand-affinity matching.

Score breakdown
Product Depth17/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth20/25

Mercedes-Benz fragrance campaign hits 5.7M reach

Results

5.7M+

Reach

98K+

Engagements

1.2M+

Impressions

Farfetch built $15.4M channel with influencer program

Results

$112

Cac

$15.4M+

Gtv

$1,188

Ltv

Branded hit 10x sales growth with Amazon ads integration

Results

10x

Roi

Influencity logo
Madrid, Spain11-50 employeesInfluencer Marketing Platform

Influencity is an AI-powered influencer marketing platform built in Madrid, indexing 300M+ creators across Instagram, TikTok, YouTube, and Twitch. Capabilities span IRM, casting calls, Shopify product seeding, multi-currency payments, and social listening across 13+ source types. Customers include Pernod Ricard, WPP, Kellogg's, Dentsu, Havas, and Samsung.

Score breakdown
Product Depth21/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth15/25

Alkimiads cut influencer search time by 55%

Results

55%

Time saved

142.7M

Impressions

30

Influencers

Palladium hotels boosted bookings with influencer campaigns

PowderPeaks grows off-peak sales 40% via influencer seeding

Kolsquare logo

Kolsquare

67/100
Paris, France51-200 employeesInfluencer Marketing Platform

Kolsquare is Europe's leading influencer marketing platform and a certified B Corp, blending AI, Big Data, and official Meta data across 5M+ vetted creators in 180 countries. Trusted by 2,000+ customers including LVMH, Hermès, Sephora, Walt Disney, Sony Music, Hyundai, Publicis, Havas, Dentsu, and Ogilvy.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth15/25

Tax Down reaches 181K€ value with 7 legal influencers

Results

€181,060

Emv

7

Kols

39.24K

Engagements

Havas Play drove €2.99M EMV for Puy du Fou theme park

Results

€2.99M

Emv

1,271

Contents

311.25K

Engagements

Kambukka scaled to 28 KOLs, 70 content pieces, 68K reach

Results

28

Kols

68.38K

Reach

70

Contents

HypeAuditor logo
Indianapolis, IN, United States51-200 employeesInfluencer Marketing Platform

HypeAuditor is end-to-end software covering analytics on 35+ metrics, discovery across 224.7M+ profiles, AI outreach, native Shopify integration, payouts in 200+ countries, and competitor ad spy. Trusted by 1,000+ customers including Dior, Heineken, H&M, L'Oréal, LVMH, Marriott, Michelin, Philips, Unilever, and Ogilvy.

Score breakdown
Product Depth17/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth15/25

Smile Hair Clinic turned 6x ROI with influencer strategy

Results

6x

Roas

17M+

Views

245K

Total engagements

Impression Group finds 60% fashion audience, pivots content

Results

1.4M

Followers

60%

Follower surge

2M

Followers (2-month)

Taj Exotica Resort grew social reach to 500,000+

Results

500K+

Users reached

LTK logo

LTK

64/100
Dallas, TX, United States501-1000 employeesAffiliate Creator Commerce Platform

LTK, founded by Amber Venz Box in 2011, reaches 44M+ monthly shoppers across 160+ countries who have driven $6B+ in annual sales. LTK AI Enriched, trained on 14 years of creator data, powers Match.AI casting and 360 attribution. Brands include Walmart, L'Oreal Paris, and Urban Outfitters.

Score breakdown
Product Depth16/25
Customer Proof9/25
Industry Recognition14/25
Revenue & Growth25/25
No customer stories on file. Platforms can submit case studies for editorial review.
Vamp logo

Vamp

63/100
Sydney, Australia51-200 employeesInfluencer Marketing Platform

Vamp connects global brands with 45,000+ vetted creators across Instagram, TikTok, YouTube, and Facebook, with offices in Sydney, the UK, Singapore, and Dubai. CAST aesthetic ML powers creator matching, and Dynamic Pricing removes manual negotiation. Customers include Adobe, Estée Lauder, Nike, Nestlé, Volkswagen, Heineken, and Disney.

Score breakdown
Product Depth15/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth20/25

Primark's back to school push hit 260.8k reach with parents

Results

260.8K

Reach

20.4K

Engagements

159.2K

Impressions

Johnnie Walker Malaysia, 29x higher engagement rate

Results

12

Creators

29x

Higher engagement rate than platform benchmark

Flight Centre drives 241k reach with creator contests

Results

241,497

Reach

22

Creators

211,322

Impressions

Favikon logo

Favikon

61/100
Paris, France11-50 employeesInfluencer Marketing Platform

Favikon is a Paris-based AI platform serving 10,000+ brands and agencies across 118 countries, with 11M+ creators on 9 networks and 30M+ indexed posts. Authority, Authenticity, and Brand Fit Scores power vetting, and Magic Search reads what creators actually said. Customers include Unilever, Google, L'Oréal, HubSpot, and Airbnb.

Score breakdown
Product Depth18/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth15/25
No customer stories on file. Platforms can submit case studies for editorial review.
Stellar logo

Stellar

60/100
Brussels, Belgium11-50 employeesInfluencer Marketing Platform

Stellar Tech is a Brussels-based European platform with a 50M+ creator search engine and Smart Listening 360 for AI sentiment and trend analysis. After acquiring Influo, IROIN, and Join, it now serves 43+ countries. Customers include LVMH, Nestle, Disney, Spotify, Porsche, Heineken, Nintendo, Mondelez, and Colgate.

Score breakdown
Product Depth17/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth15/25

oSérieux grew OneBlade TikTok to 65,000 followers

Results

50,000

Reach

65,000

Video views

16

Tiktokers activated

Signature Beauty drove 1.02M reach, 74% engagement rate

Results

167.9K

Reach

74%

Credibility score

1.02M

Accumulated audience

tök communications activated 364k reach for Le Central

Results

364k

Reach

9.4k

Engagement

Campaygn logo

Campaygn

59/100
Paris, France11-50 employeesInfluencer Marketing Platform

Founded in 2015 by the YKONE Group, Campaygn is an AI-powered influencer marketing platform trusted by global brands like PUMA, Tag Heuer, and BOSS. Rebuilt in 2025 with next-generation AI, the platform indexes 400M+ creator profiles daily, combining creator discovery, predictive forecasting, advanced competitive analysis, and real-time tracking powered by unique image-recognition technology to drive up to 18x campaign ROI. Headquartered in Paris, Campaygn provides local and global campaign support alongside collaborative workspaces to streamline workflows and drive measurable influence-led growth.

Score breakdown
Product Depth16/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth15/25

Puma monitored massive global exposure via automated AI logo detection

Results

+150%

Tracked content volume

5x

Roi tracking efficiency

2.4M

Undetected reach captured

BOSS dominated Fashion Week buzz using real-time influencer tracking and performance intelligence

Results

8.2%

Engagement rate

45M

Total campaign reach

€8.4M

Earned media value (emv)

Prada maximized campaign efficiency to unlock 16.66x ROI with Campaygn data intelligence

Results

x16.66

Roi

€60k

Campaign investment

€999.6k

Earned media value (emv)

indaHash logo

indaHash

59/100
Dubai, United Arab Emirates51-200 employeesInfluencer Marketing Platform

indaHash, a Dubai-based platform under ArabyAds, indexes nearly 5M brand-secure creators across 7 native networks and 20+ agnostic platforms. Its 24/7 Crisis Detection Scanner covers 10+ languages. 20,000+ campaigns have run for 600+ brands in 100+ countries including Disney, Coca-Cola, Sony, Heineken, Adidas, Sephora, and Spotify.

Score breakdown
Product Depth21/25
Customer Proof9/25
Industry Recognition9/25
Revenue & Growth20/25
No customer stories on file. Platforms can submit case studies for editorial review.
Modash logo

Modash

54/100
Tallinn, Estonia51-200 employeesInfluencer Marketing Platform

Modash is an end-to-end platform for in-house creator teams, with 350M+ profiles searchable through AI Search, Visual Search, and Lookalike Matching. Native Shopify integration unlocks gifting, affiliate, and conversion tracking, with global payouts in 180+ countries. Customers include Google, Birkenstock, Stanley 1913, Sennheiser, Montblanc, and Victoria's Secret.

Score breakdown
Product Depth15/25
Customer Proof12/25
Industry Recognition12/25
Revenue & Growth15/25
No customer stories on file. Platforms can submit case studies for editorial review.
SARAL logo

SARAL

54/100
Mumbai, India11-50 employeesInfluencer Marketing Platform

SARAL is an influencer marketing platform built for ecommerce and DTC brands that want to run relationship-focused, always-on creator programs rather than one-off transactional campaigns. Founded in 2022 and based in Mumbai, India, it covers the full workflow in one place: discovering untapped influencers, automating outreach and follow-ups, negotiating deals, managing product seeding, tracking performance, and handling payments. Core tools include the SARAL Inbox, a Chrome extension for sourcing creators on the fly, influencer search, campaign workflows, post tracking, social listening, smart contact cards, a landing page builder, and a rate calculator across Instagram, TikTok, and YouTube. Hundreds of ecommerce brands use SARAL, including Brooklinen, ROYO, Naali, and Aura.

Score breakdown
Product Depth11/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth10/25

Poseidn scaled to $90K with 200+ influencers

Results

$90K

Sales

200+

Influencers

95%

Influencer post rate

Augmentum Media turned 1,500 influencers into 10M reach

Results

10M+

Impressions

35%

Seeded creators

1,500+

Active affiliates

Spacegoods scaled creator partnerships from 300 to 1000+

Results

100+

New affiliates signed

1000+

Active partnerships managed

Julius logo

Julius

52/100
New York, NY, United States11-50 employeesInfluencer Marketing Platform

Julius is end-to-end software organized around Discovery, Activation, and Performance, with every creator profile manually built and vetted by analysts. Coverage spans 8 networks plus social listening, FTC compliance, and post-level reporting. Customers include Club Med, Dentsu, Grey, UNICEF, Allergan, Mediacom, Bustle Media Group, and M&C Saatchi.

Score breakdown
Product Depth14/25
Customer Proof9/25
Industry Recognition14/25
Revenue & Growth15/25
No customer stories on file. Platforms can submit case studies for editorial review.
Refluenced logo
Zürich, Switzerland11-50 employeesInfluencer Marketing Platform

Refluenced is the micro-influencer marketing platform trusted by 700+ brands to activate hundreds of nano & micro creators every month, without adding workload.

Score breakdown
Product Depth10/25
Customer Proof19/25
Industry Recognition0/25
Revenue & Growth10/25

LiveFresh built an always-on creator engine generating 1.16M+ impressions

Results

450+

Assets

164

Creators

1.16M+

Impressions

Hero launched Mighty Patches in Switzerland with 1.2M TikTok impressions

Results

978K+

Tiktok reach

264K+

Instagram reach

264K

Instagram views

ABOUT YOU drove 234K+ reach at €0.50 CPM with nano-creator Spark Ads

Results

€0.50

Cpm

234K+

Total reach

+350%

Reach increase

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