The Influencer Marketing Platform Index

Last Updated: August 14th · 22 Platforms ranked

Djanan Kasumovic
Verified by Djanan Kasumovic
Head of Creator Research
About

The worlds only influencer marketing platform directory built on verified business and product signals. Every score in the Platform Index is calculated across four equally-weighted dimensions: revenue and growth, product depth, customer proof, and industry recognition. Read full methodology here

#PlatformScoreLocation (HQ)
1CreatorIQCulver City85/100Culver CityCA, United States
2BrandwatchLondon82/100LondonUnited Kingdom
3MeltwaterSan Francisco81/100San FranciscoCA, United States
4LaterBoston78/100BostonMA, United States
5AspireAustin77/100AustinTX, United States
6#paidToronto76/100TorontoCanada
7TraackrSan Francisco72/100San FranciscoCA, United States
8GrinSacramento71/100SacramentoCA, United States
9UpfluenceNew York70/100New YorkNY, United States
10InfluencityMadrid69/100MadridSpain
CreatorIQ logo

CreatorIQ

85/100
Culver City, CA, United States201-500 employeesInfluencer Marketing Platform

CreatorIQ is the operating system for creator-led growth, trusted by 1,300+ brands and agencies including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora. The Creator Graph processes 123M+ social posts daily across 15M+ creators, and SafeIQ provides multimodal brand safety for enterprise programs.

Score breakdown
Product Depth21/25
Customer Proof19/25
Industry Recognition22/25
Revenue & Growth23/25

BABE Wine scaled ambassador program to thousands

Results

15

Ideal influencer persona attributes identified

Calvin Klein CK1 Palace campaign hit $5.2M EMV

Results

$5.2M

Emv

Everywhere Agency cut campaign time to 72 hours

Results

15

Hours saved

<72 hrs

Campaign turnaround

130+

Brand safe campaigns

Brandwatch logo
London, United Kingdom501-1000 employeesOther

Brandwatch is Cision's social suite combining Consumer Intelligence, Social Media Management, and Influence (formerly Paladin), with Iris AI built on 17+ years of AI work. Influence tracks 65M+ creators with global payouts in 120+ currencies. Customers include Carlsberg, Toyota, BBC, Henkel, and Bimbo.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth25/25

PVH tracked 1M+ #OOTD mentions monthly

Results

30

Brands tracked monthly

1M+

Mentions per month using #ootd hashtag

Insta360 managed 4,000 partners, cut costs 90x

Results

320M

Views

680M

Total views

$0.0004

Cost per view

Entel found 196% more social conversations with BTS fans

Results

85%

Improvement in brand sentiment

196%

Increase in social conversation

Meltwater logo

Meltwater

81/100
San Francisco, CA, United States1001-5000 employeesSocial Media Management Platform

Meltwater is a global media, social, and consumer intelligence platform whose influencer offering covers creator discovery, campaign management, and performance measurement on top of its monitoring data. It ingests 500M+ pieces of content a day from 270,000+ news sources and 15+ social channels, with Mira AI assisting across the workflow. Customers include Google, LVMH, AstraZeneca, Pernod Ricard, and Danone.

Score breakdown
Product Depth18/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth25/25

Club Domains tracked 125k media mentions, grew outreach 1.2x

Results

125,000

Active websites

1.2M

Registered names

LEWIS Pulse uncovers 12 competitor blind spots

Results

12 months

Historical twitter data

TBWA identified trends 75% faster with data analysis

Results

75%

Reduction in reporting time

Later logo

Later

78/100
Boston, MA, United States201-500 employeesInfluencer Marketing Platform

Later is the unified influencer, social, and creator commerce platform formed from the Mavrck merger and the 2025 Mavely acquisition. Later EdgeAI draws on 16M+ analyzed creators, 136B annual impressions, and $2B+ in verified influencer-driven purchases. Customers include Nike, Wayfair, Southwest Airlines, Walgreens, Mondelez, and Chewy.

Score breakdown
Product Depth20/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth20/25

JanSport #UnpackThatChallenge reaches 46M views

Results

$0.01

Average cpm

168%

Roi store online

145K

Total engagements

At Home taps influencers, drives 7.3M impressions

Results

8

Influencers

7.3M

Paid impressions

7.5%

Average engagement rate

S'well scaled UGC strategy, grew community by 67K

Results

67K

Posts

2+

Hours saved per week

48%

Increase in follower growth

Aspire logo

Aspire

77/100
Austin, TX, United States51-200 employeesInfluencer Marketing Platform

Aspire is the end-to-end social commerce platform for ambassador, influencer, and affiliate programs, paying out $150M+ to creators since 2014. Customers include Glossier, Coola, Bombas, Newell, and Ruggable, with agency-services work for M&Ms, Keurig, Samsung, Dyson, and HelloFresh across 900+ brands in total.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition19/25
Revenue & Growth20/25

European Wax Center scaled to 100+ influencers, 150% ROI

Results

150%

Roi

40%

Average engagement

1,700+

Marketplace proposals

History hit 12.4% engagement with influencer campaigns

Results

12.4%

Engagement rate

3

Campaigns run quarterly

6M+

Views on influencer videos

Outer scaled to 300 influencers, boosted ROAS 32%

Results

4.3M

Engagements

32.2M

Impressions

2,100%

Increase in affiliate sales

#paid logo

#paid

76/100
Toronto, Canada51-200 employeesCreator Marketplace Platform

#paid is an opt-in creator marketplace where 150,000+ vetted US and Canadian creators pitch concepts to brands, with algorithmic matching hitting 92% first-round approval. Brand-lift studies and a 30,000-respondent normative database back campaigns for McDonald's, Sephora, Coca-Cola, Unilever, Toyota, Verizon, Visa, and Nestlé.

Score breakdown
Product Depth17/25
Customer Proof25/25
Industry Recognition14/25
Revenue & Growth20/25

Sephora Canada hit 96% reach with Diwali creator campaign

Results

96%

Paid landing page

65%

Campaign view rate

96%

Overall positive sentiment

York University boosted prospective interest to 216K

Results

7.2M

Impressions

216K

Post engagements

88%

Below cpe benchmark

How INFINITI's creator campaign lifted brand affinity 19pt

Results

140K+

Organic views instagram

96%

Positive campaign sentiment

Traackr logo

Traackr

72/100
San Francisco, CA, United States51-200 employeesInfluencer Marketing Platform

Traackr is the creator marketing intelligence platform for global enterprise brands, with discovery in 71 countries and 26 languages. AI-powered workflows span Organize, Optimize, and Envision, covering discovery, ROI measurement, and trend spotting. Customers include L'Oréal, Coty, Samsung, Sephora, Amorepacific, Pandora, Lacoste, and Huda Beauty.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth20/25

Michelin reaches 237K engagements via unified strategy

Results

237,169

Engagements

3.6%

Engagement rate

Michelin drove 437K viewers with virtual racing series

Results

2.74%

Engagement rate

12K

Total engagements

437K

Total impressions

How Accor attracted 135K hospitality workers post-pandemic

Results

2.6M

Reach

135K

Engagements

5.21%

Engagement rate

Grin logo

Grin

71/100
Sacramento, CA, United States201-500 employeesInfluencer Marketing Platform

GRIN is a creator management platform used by SKIMS, Rhode, and GoPro to scale brand-owned creator programs across 190M+ creators. Gia, billed as the industry's first agentic AI assistant for creator marketers, handles discovery, onboarding, partnerships, retention, reporting, and strategy optimization at scale.

Score breakdown
Product Depth18/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth20/25

True Citrus grew to 300 creators in one quarter

Results

300+

New creator partnerships

1,200+

Pieces of creator content

25%

Increase in creator response

Blue Wheel Media, 165% ROI on influencer campaigns

Results

130+

Creator activations

Espin grew creator reach 250%, built e-bike community trust

Results

47

Long term partnerships

57

Evergreen youtube videos

250%

Growth in social channels

Upfluence logo

Upfluence

70/100
New York, NY, United States51-200 employeesInfluencer Marketing Platform

Upfluence is an all-in-one affiliate and influencer marketing platform built for ecommerce and DTC, now infused with the Jaice AI campaign co-pilot. The platform indexes 12M+ creators across 7 networks and serves 1,300+ clients, turning existing customers into top-performing influencers through brand-affinity matching.

Score breakdown
Product Depth17/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth20/25

Mercedes-Benz fragrance campaign hits 5.7M reach

Results

5.7M+

Reach

98K+

Engagements

1.2M+

Impressions

Farfetch built $15.4M channel with influencer program

Results

$112

Cac

$15.4M+

Gtv

$1,188

Ltv

Branded hit 10x sales growth with Amazon ads integration

Results

10x

Roi

Influencity logo
Madrid, Spain11-50 employeesInfluencer Marketing Platform

Influencity is an AI-powered influencer marketing platform built in Madrid, indexing 300M+ creators across Instagram, TikTok, YouTube, and Twitch. Capabilities span IRM, casting calls, Shopify product seeding, multi-currency payments, and social listening across 13+ source types. Customers include Pernod Ricard, WPP, Kellogg's, Dentsu, Havas, and Samsung.

Score breakdown
Product Depth21/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth15/25

Alkimiads cut influencer search time by 55%

Results

55%

Time saved

142.7M

Impressions

30

Influencers

Palladium hotels boosted bookings with influencer campaigns

PowderPeaks grows off-peak sales 40% via influencer seeding

Kolsquare logo

Kolsquare

67/100
Paris, France51-200 employeesInfluencer Marketing Platform

Kolsquare is Europe's leading influencer marketing platform and a certified B Corp, blending AI, Big Data, and official Meta data across 5M+ vetted creators in 180 countries. Trusted by 2,000+ customers including LVMH, Hermès, Sephora, Walt Disney, Sony Music, Hyundai, Publicis, Havas, Dentsu, and Ogilvy.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth15/25

Surfrider Foundation reaches 1.2M for ocean policy

Results

2,900

Conversions

6.8%

Engagement rate

1.2M

Audience reached

Caudalie reached 432M views with targeted creators

Results

€31M

Emv

432M

Views

Adopte scaled influencer strategy to +20% conversions

Results

40

Kols/month

+20%

Conversions increase

HypeAuditor logo
Indianapolis, IN, United States51-200 employeesInfluencer Marketing Platform

HypeAuditor is end-to-end software covering analytics on 35+ metrics, discovery across 224.7M+ profiles, AI outreach, native Shopify integration, payouts in 200+ countries, and competitor ad spy. Trusted by 1,000+ customers including Dior, Heineken, H&M, L'Oréal, LVMH, Marriott, Michelin, Philips, Unilever, and Ogilvy.

Score breakdown
Product Depth17/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth15/25

Taj Exotica Resort grew social reach to 500,000+

Results

500K+

Users reached

Impression Group finds 60% fashion audience, pivots content

Results

1.4M

Followers

60%

Follower surge

2M

Followers (2-month)

SixSpeed cut influencer discovery time by 75%

Results

75%

Time reduction

LTK logo

LTK

64/100
Dallas, TX, United States501-1000 employeesAffiliate Creator Commerce Platform

LTK, founded by Amber Venz Box in 2011, reaches 44M+ monthly shoppers across 160+ countries who have driven $6B+ in annual sales. LTK AI Enriched, trained on 14 years of creator data, powers Match.AI casting and 360 attribution. Brands include Walmart, L'Oreal Paris, and Urban Outfitters.

Score breakdown
Product Depth16/25
Customer Proof9/25
Industry Recognition14/25
Revenue & Growth25/25
No customer stories on file. Platforms can submit case studies for editorial review.
Vamp logo

Vamp

63/100
Sydney, Australia51-200 employeesInfluencer Marketing Platform

Vamp connects global brands with 45,000+ vetted creators across Instagram, TikTok, YouTube, and Facebook, with offices in Sydney, the UK, Singapore, and Dubai. CAST aesthetic ML powers creator matching, and Dynamic Pricing removes manual negotiation. Customers include Adobe, Estée Lauder, Nike, Nestlé, Volkswagen, Heineken, and Disney.

Score breakdown
Product Depth15/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth20/25

M&S MENA got 24x average engagement with creators

Results

$12.7

Cpm

1.2

Roas

110,487

Reach

Flight Centre drives 241k reach with creator contests

Results

241,497

Reach

22

Creators

211,322

Impressions

Heineken Silver hits 1.4M Gen Z via 66 creators

Results

238.5K

Reach

1.4M

Audience

8.1K

Engagements

Campaygn logo

Campaygn

62/100
Paris, France11-50 employeesInfluencer Marketing Platform

Campaygn is a Paris-based influencer marketing platform for global brands, agencies and marketing teams. It combines creator discovery, campaign forecasting, competitive analysis, collaborative workflows and real-time performance tracking. A notable differentiator is its support for Douyin, which remains relatively uncommon among global influencer marketing platforms. Campaygn has worked with international brands such as PUMA, TAG Heuer and BOSS.

Score breakdown
Product Depth19/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth15/25

Montblanc elevated lifestyle storytelling for luxury accessories via performance tracking

Results

x7.8

Roi

12

Active markets

€1.8M

Earned media value (emv)

Relais & Châteaux expanded global hospitality network with automated worldwide Story tracking

Results

+210%

Creator network growth

+320%

Tracked stories volume

94%

High-value creator retention

Canada Goose automated visual tracking across global fashion capitals with AI logo detection

Results

+55%

Brand visibility lift

3.8M

Untagged reach captured

+180%

Dark social content volume

Favikon logo

Favikon

61/100
Paris, France11-50 employeesInfluencer Marketing Platform

Favikon is a Paris-based AI platform serving 10,000+ brands and agencies across 118 countries, with 11M+ creators on 9 networks and 30M+ indexed posts. Authority, Authenticity, and Brand Fit Scores power vetting, and Magic Search reads what creators actually said. Customers include Unilever, Google, L'Oréal, HubSpot, and Airbnb.

Score breakdown
Product Depth18/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth15/25
No customer stories on file. Platforms can submit case studies for editorial review.
Stellar logo

Stellar

60/100
Brussels, Belgium11-50 employeesInfluencer Marketing Platform

Stellar Tech is a Brussels-based European platform with a 50M+ creator search engine and Smart Listening 360 for AI sentiment and trend analysis. After acquiring Influo, IROIN, and Join, it now serves 43+ countries. Customers include LVMH, Nestle, Disney, Spotify, Porsche, Heineken, Nintendo, Mondelez, and Colgate.

Score breakdown
Product Depth17/25
Customer Proof19/25
Industry Recognition9/25
Revenue & Growth15/25

oSérieux grew OneBlade TikTok to 65,000 followers

Results

50,000

Reach

65,000

Video views

16

Tiktokers activated

Signature Beauty drove 1.02M reach, 74% engagement rate

Results

167.9K

Reach

74%

Credibility score

1.02M

Accumulated audience

tök communications activated 364k reach for Le Central

Results

364k

Reach

9.4k

Engagement

indaHash logo

indaHash

59/100
Dubai, United Arab Emirates51-200 employeesInfluencer Marketing Platform

indaHash, a Dubai-based platform under ArabyAds, indexes nearly 5M brand-secure creators across 7 native networks and 20+ agnostic platforms. Its 24/7 Crisis Detection Scanner covers 10+ languages. 20,000+ campaigns have run for 600+ brands in 100+ countries including Disney, Coca-Cola, Sony, Heineken, Adidas, Sephora, and Spotify.

Score breakdown
Product Depth21/25
Customer Proof9/25
Industry Recognition9/25
Revenue & Growth20/25
No customer stories on file. Platforms can submit case studies for editorial review.
Modash logo

Modash

54/100
Tallinn, Estonia51-200 employeesInfluencer Marketing Platform

Modash is an end-to-end platform for in-house creator teams, with 350M+ profiles searchable through AI Search, Visual Search, and Lookalike Matching. Native Shopify integration unlocks gifting, affiliate, and conversion tracking, with global payouts in 180+ countries. Customers include Google, Birkenstock, Stanley 1913, Sennheiser, Montblanc, and Victoria's Secret.

Score breakdown
Product Depth15/25
Customer Proof12/25
Industry Recognition12/25
Revenue & Growth15/25
No customer stories on file. Platforms can submit case studies for editorial review.
SARAL logo

SARAL

54/100
Mumbai, India11-50 employeesInfluencer Marketing Platform

SARAL is an influencer marketing platform built for ecommerce and DTC brands that want to run relationship-focused, always-on creator programs rather than one-off transactional campaigns. Founded in 2022 and based in Mumbai, India, it covers the full workflow in one place: discovering untapped influencers, automating outreach and follow-ups, negotiating deals, managing product seeding, tracking performance, and handling payments. Core tools include the SARAL Inbox, a Chrome extension for sourcing creators on the fly, influencer search, campaign workflows, post tracking, social listening, smart contact cards, a landing page builder, and a rate calculator across Instagram, TikTok, and YouTube. Hundreds of ecommerce brands use SARAL, including Brooklinen, ROYO, Naali, and Aura.

Score breakdown
Product Depth11/25
Customer Proof19/25
Industry Recognition14/25
Revenue & Growth10/25

Poseidn scaled to $90K with 200+ influencers

Results

$90K

Sales

200+

Influencers

95%

Influencer post rate

Augmentum Media turned 1,500 influencers into 10M reach

Results

10M+

Impressions

35%

Seeded creators

1,500+

Active affiliates

Spacegoods scaled creator partnerships from 300 to 1000+

Results

100+

New affiliates signed

1000+

Active partnerships managed

Julius logo

Julius

52/100
New York, NY, United States11-50 employeesInfluencer Marketing Platform

Julius is end-to-end software organized around Discovery, Activation, and Performance, with every creator profile manually built and vetted by analysts. Coverage spans 8 networks plus social listening, FTC compliance, and post-level reporting. Customers include Club Med, Dentsu, Grey, UNICEF, Allergan, Mediacom, Bustle Media Group, and M&C Saatchi.

Score breakdown
Product Depth14/25
Customer Proof9/25
Industry Recognition14/25
Revenue & Growth15/25
No customer stories on file. Platforms can submit case studies for editorial review.
Refluenced logo
Zürich, Switzerland11-50 employeesInfluencer Marketing Platform

Refluenced is the micro-influencer marketing platform trusted by 700+ brands to activate hundreds of nano & micro creators every month, without adding workload.

Score breakdown
Product Depth10/25
Customer Proof19/25
Industry Recognition0/25
Revenue & Growth10/25

LiveFresh built an always-on creator engine generating 1.16M+ impressions

Results

450+

Assets

164

Creators

1.16M+

Impressions

ABOUT YOU drove 234K+ reach at €0.50 CPM with nano-creator Spark Ads

Results

€0.50

Cpm

234K+

Total reach

+350%

Reach increase

Hero launched Mighty Patches in Switzerland with 1.2M TikTok impressions

Results

978K+

Tiktok reach

264K+

Instagram reach

264K

Instagram views

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