Ogilvy
80/100Ogilvy combines enterprise technology expertise with creator-led storytelling at a scale few agencies can match. Its long-standing work with IBM has helped translate complex AI capabilities into commercially relevant narratives for business audiences. The agency has also demonstrated how AI can become part of the creative idea itself. Magazine Luiza’s virtual influencer, Lu, generated 3.5 billion views and built an audience of 31 million followers, while an AI-generated T. rex activation for Experience Abu Dhabi achieved 50 million video views. These results show Ogilvy’s ability to make advanced technology understandable, distinctive and culturally relevant. For AI companies, the agency offers global strategy, creator partnerships, earned media, social distribution and brand-building within one integrated organisation. Ogilvy ranks first because it can do more than generate awareness: it can establish an AI company as a trusted enterprise brand while giving its technology a clear, memorable role in the lives of customers.




















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