Ray-Ban Stories hit 1.8M impressions with 11 creators
About the campaign
- Brand
- Ray-Ban
- Service
- Influencer Marketing
- Platform
- Instagram, TikTok
- Campaign
- Sponsored Content
What Billion Dollar Boy did
BDB partnered with 11 creators across TikTok and Instagram to showcase Ray-Ban Stories smart glasses, highlighting their unique features through authentic content that showcased the product's value in everyday moments. The campaign achieved 1.8M impressions and 63.3K engagements, with creators genuinely loving the product leading to 553.5K value-added impressions.
Reported outcomes
MetricResult
Influencers11
Total posts71
Potential reach29M
Total engagements63.3K
Total impressions1.8M
Value added impressions553.5K