Billion Dollar Boy
Billion Dollar Boy is a London-based influencer marketing agency working with brands like PepsiCo, Nespresso and BMW, named Global Influencer Marketing Agency of the Year at the 2025 Global Awards.
Billion Dollar Boy
Case studies
Results
76.9K
Total engagements
2.3M
Total impressions
Results
29M
Potential reach
63.3K
Total engagements
1.8M
Total impressions
Results
+11.2%
Ad recall
125M
Impressions
11.5M
Video views
Results
+8.6 pts
Ad recall
128M
Impressions
94%
Positive sentiment
Results
14M
Hashtag views
150
Press coverage
9M
Total impressions
Results
420K
Engagements
10%
Engagement rate
29M
Total impressions
Results
10.5M
Brand channel reach
14.5K
Creator channel reach
11.4M
Brand channel impressions
Results
£1.93
Cpm
11
Creators
40M
Impressions
Results
2M
Engagements
6.2M
Impressions
13M
Video views
Results
1.4M
Reel plays
3.8M
Impressions
10
Influencers
Results
9.7M
Potential reach
60.7%
Liftactiv sell-out
99%
Mineral 89 sell-out
Results
51M
Engagements
46M
Video plays