Walkers crisp sandwich debate hit 125M impressions
About the campaign
- Brand
- Walkers
- Service
- Influencer Marketing
- Platform
- —
- Campaign
- Sponsored Content
What Billion Dollar Boy did
BDB created a social media debate around #CrispIN vs #CrispOUT featuring A-list talent including Olly Murs, Laura Whitmore, and Gordon Ramsay who judged sandwich creations in his popular #RamsayReacts style. The campaign achieved 125M impressions and 11.5M video views while driving a 37% increase in Google searches for 'Crisp Sandwich.'
Reported outcomes
MetricResult
Ad recall+11.2%
Impressions125M
Video views11.5M
Press coverage167
Google search uplift+37%
Average tiktok engagement rate8.8%