NYX Butter Melt Blush hit 51.7M views in Spain
- Brand worked with
- NYX
- Platform(s) used
- —
- Service provided
- Influencer Marketing
- Campaign
- Sponsored Content
What SAMY did
NYX launched a rumour squad of five creators to spark intrigue around the new Butter Melt Blush in Spain, using out-of-the-box content to get users talking and guessing online. The disruptive format created buzz that attracted over 30 additional influencers organically, turning curiosity into viral momentum and becoming the #1 engagement campaign during launch month.
Reported outcomes
View the campaign51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
#1 Engagement campaign in Spain during launch month
Campaign ranking
Figures are agency-reported. We spot-check against public filings and client statements where available.
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