Expert-led Insights, Reports and Stories.
Reports are commissioned by the IS editorial desk. Every report is peer-reviewed by at least two named practitioners before publication.
Reports
Videos
The Rise of Employee & Founder led Influence
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How To Make Influencer Marketing 6x More Efficient
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Mergers and Acquisitions in the Creator Economy
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How Influencer Impact Is Measured by Leading Brands in 2026
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How to engineer for post-campaign longevity (sustainable impact)
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The Convergence of Retail Media and Influencer Marketing
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What Brands Need to Know Before Testing TikTok Live
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Omnichannel Strategies for Influencer Campaigns
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Creator Content beyond The Social Feed
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The 13 Million Reach Job: Why Eric Dahan Bet on Community Over Ads – and Won
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The massive Social Search opportunity in Influencer Marketing
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How Ryan Prior Grew Modash with B2B Influencer Marketing
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Unilever Food Solutions
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Love Island headline sponsorship
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Experience Abu Dhabi by Ykone
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OST (B2B influencer frameworks)
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B2B AI & Marketing Masterclass with Kristen Sesto
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18,000 Followers in 30 Days: La Maritxu Goes Viral
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Chip Shop Diva (Destiny Harold)
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Hoover Mattress Hoover (GIFTED at scale)
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How a ‘Dating App’ Used 100 Influencers to Rewrite Its Reputation
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