Top K-Beauty Influencer Marketing Agencies

House of Marketers is a London influencer agency built around TikTok-first campaigns. It handles creator sourcing, content production, paid social amplification and full-funnel strategy, with real depth in UGC production and performance-driven work for beauty and K-beauty brands.

The d'Alba programme was an always-on TikTok campaign. It reported 100M total video views, 25M+ video views per month, a 9% engagement rate and 73% positive comment sentiment, and sales rose 150%. For Biodance, the campaign reached 5M+ people at an 8% engagement rate, added 10,000 new TikTok followers and lifted brand recognition by 35%.

Beauty of Joseon took a best-selling rank of #1 in sunscreen, with YoY sales growth of 500% and a 10x rise in social mentions. LG H&H's multi-brand TikTok campaign delivered 23M+ total views and 2.1M+ total engagements, and its top campaign hit a 19% engagement rate.

TirTir (117.2M total views) and COSRX (sales up 2x) fill out a record where every case is verified. It fits K-beauty brands that want TikTok volume tied to sales, recognition or shop results. Brands launching into Western markets will find the closest precedents here.

The Influencer Marketing Factory is a global influencer agency based in Miami. It runs campaigns on TikTok, Instagram and YouTube for brands that want to reach Gen Z and Millennial audiences, and it holds Official TikTok Badged Marketing Agency and Meta Business Partner status.

Its K-beauty case is the Purito Centella seeding campaign, a product gifting push on TikTok and Instagram. The result: 13.1k+ link clicks and 1.8M+ combined views from 100 content pieces.

The agency handles influencer discovery and vetting, campaign strategy, content briefing, outreach and negotiation, performance analytics and paid amplification. It works across nano, micro, macro and celebrity creators, so a seeding brief can scale up or down.

It fits a K-beauty brand that wants a gifting campaign tracked to link clicks across TikTok and Instagram. Its wider profile includes skincare work for REN Skincare, and its services cover affiliate and performance-based programs, so a seeding brief has somewhere to go next.

Artisan Council earns its place on this list through its work for the K-beauty brand belif. Its belif campaigns carry results across TikTok, Instagram and creator ads for Sephora.

The Tiny Hands, Total Hydration TikTok launch was a product gifting campaign. It logged 61.1K engagements, 716K hashtag views and 2.2M+ total views. The Aqua Bomb community and influencer program ran on Instagram and reached 8M through influencer posts, with $0 in influencer fees paid.

The Sephora Spring Savings campaigns turned creator content into paid media. The whitelisted TikTok creator run averaged a $0.33 CPC, drew 5.4M total views and 101K+ total engagements, and landed at 135% of its projection. The Aqua Bomb creator ads cost $0.42 per click, sent 430K clicks to Sephora and served 19M total impressions.

The fit is a K-beauty brand pushing a retail partner. Click cost, clicks to a retailer and share of projection are the numbers this agency reports, and they suit a team that buys on traffic.

Z MEDIA is a Brighton influencer agency with a strong focus on TikTok Shop strategy, paid social and social media management for consumer brands. Its team works across beauty, food and beverage, health and DTC e-commerce, with particular depth in creator-powered commerce.

Its K-beauty case on this list is the COSRX TikTok Shop skincare authority creator program, an affiliate promotion that ran on TikTok. The result on record is $127K in TikTok Shop GMV. It's a sales figure, which is the one a shop-led brief needs.

The client list backs up the commerce focus. It includes Anastasia Beverly Hills, COSRX, MyProtein, Filter By Molly-Mae and Wingstop UK. Services are listed as influencer marketing, social media management and paid social.

Z MEDIA fits a K-beauty brand that wants creators paid on sales and a TikTok Shop that sells. Its wider client work runs the same commerce route across beauty, health and food brands, so the COSRX case sits inside a wider pattern.