Medicube Booster-H Celebrity and Creator Program
Influencer Marketing5WPR paired mega influencers, a sponsored Khloe Kardashian Reel and an earned media push for Medicube's skincare devices, and reports 2.5B impressions from the Hailey Bieber collaboration.
About the campaign
Medicube worked with 5WPR on creators, celebrities and earned media, and the Hailey Bieber collaboration achieved 2.5 billion impressions within three months. Medicube is a K-beauty skincare brand whose medical grade devices were previously only known and available in South Korea. It asked the agency to drive U.S. awareness, credibility and purchases for devices with premium price points.
The agency ran an always-on digital campaign for the Booster-H with mega influencers Tati Westbrook, Mikayla Nogueira, Laura Lee and Sarah Palmyra. Each featured in-depth usage and result oriented visuals. Dermatologist Dr. Dendy Engelman plugged the brand in VOGUE and TODAY Show pieces. After Hailey Bieber used the device in a skincare GRWM on TikTok, the agency ran an earned media blitz. It also placed her favorite products in Amazon Prime Day. A paid campaign with Khloe Kardashian supported the launch of Booster PRO.
The agency reports over 420 brand and product placements and more than eight editorial award wins in under two years. The Hailey Bieber collaboration added 25+ earned media placements within three months. Khloe Kardashian's sponsored Instagram Reel reached 21 million views, 6,100 comments and over 13,000 new followers. The company's stock price rose 16% within a week. The always-on digital campaign delivered 78 million social media impressions, and sales more than doubled the initial investment.
Case in 60 seconds
Medicube needed U.S. awareness, credibility and purchases for medical grade devices previously only known and available in South Korea, and their premium price points meant high consideration before buying, especially outside a professional setting.
Shoppers weighing a premium device for use outside a professional setting need to watch it work before they commit, because a high-consideration purchase rests on visible results shown by voices they already follow.
5WPR built credibility in layers, pairing mega influencer demonstrations with a dermatologist's endorsement, so that each celebrity moment that followed could be turned into earned coverage and a time-sensitive reason to buy.
Tati Westbrook, Mikayla Nogueira, Laura Lee and Sarah Palmyra featured the Booster-H in usage and result oriented visuals, while dermatologist Dr. Dendy Engelman plugged the brand in VOGUE and TODAY Show pieces. After Hailey Bieber used the device in a TikTok GRWM, 5WPR ran an earned media blitz, tied her favorite products to Amazon Prime Day and paid Khloe Kardashian for an Instagram Reel supporting Booster PRO.
5WPR reports 2.5 billion impressions and 25+ earned media placements from the Hailey Bieber collaboration within three months, and 21 million views, 6,100 comments and over 13,000 new followers from the Khloe Kardashian Reel. The agency also reports 78 million social media impressions from the always-on campaign, with sales that more than doubled the initial investment.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- 5WPR
Creator role
- Tati Westbrook — creator
- Mikayla Nogueira — creator
- Laura Lee — creator
- Sarah Palmyra — creator
- Hailey Bieber
- Khloe Kardashian — talent
- Dr. Dendy Engelman
Results & Evidence
| Metric | Value |
|---|---|
| Collab Impressions | 2.5B impressions |
| Reel Views | 21M views |
| Social Impressions | 78M impressions |
| Brand Placements | over 420+ placements |
| Earned Placements | 25+ earned media placements |
| Reel Comments | 6,100 comments |
| New Followers | over 13K+ followers |
| Stock Price Increase | 16% stock price increase |
Why 5WPR's strategy worked
- 1
A premium device bought outside a professional setting gains credibility when several mega influencers show usage and results, because demonstration answers the doubt that a high price and an unfamiliar brand create.
- 2
An unpaid celebrity moment is worth most when the agency can convert it quickly into press and retail timing, as 5WPR did by tying Hailey Bieber's favorite products to Amazon Prime Day.
- 3
Pairing creator content with an expert voice, here a dermatologist who plugged the brand in VOGUE and TODAY Show pieces, gives a medical grade claim a source of trust that sits outside paid partnerships.
Results
2.4M
Reach
6.9M
Impressions
173K
Interactions