MEDIHEAL Collagen Capsule Patch product shot — BAZZAAL case study
Submitted by Bazzaal

MEDIHEAL Amazon Prime Day Creator Seeding

Influencer Marketing

BAZZAAL seeded gifted MEDIHEAL masks with beauty and skincare creators on Instagram and TikTok for Amazon Prime Day, drawing 1.25M+ combined views across eight featured posts.

1.25M+Combined Views
493KTop Post Views
1.2M+Instagram Views

About the campaign

MEDIHEAL ran a gifted creator seeding campaign with BAZZAAL for Amazon Prime Day, and the featured posts drew 1.25M+ combined views. MEDIHEAL is a Korean mask brand. It wanted sustained visibility for its hero masks without paid amplification.

The agency cast beauty and skincare creators from its global network, including salo_creates, elenelondaridze, ra_sha85 and marr_ugc. They reviewed the Madecassoside Blemish Pad and eye patches inside their own skincare routines. Eight featured posts went live on Instagram and TikTok between June 18 and July 3, 2026. Captions tagged MEDIHEAL's US account and pointed viewers to MEDIHEAL on Amazon. MEDIHEAL shipped the products, while the agency checked addresses, wrote guidelines and tracked each post.

The agency reports 1.25M+ combined views across all eight posts, with no paid media spend. The four Instagram posts accounted for 1.2M+ combined views. The top post, from salo_creates, reached 493K views.

Case in 60 seconds

MEDIHEAL wanted sustained visibility for its hero masks around Amazon Prime Day without paid amplification, so every view had to come from creators posting gifted products on their own channels.

Skincare viewers trust a product shown inside a creator's own routine, because a mask tied to one named concern, such as redness or a tired under-eye area, gives them a single reason to try it.

Gifted-only seeding cast for audience fit, with each creator matching one MEDIHEAL product to one skin concern and sending viewers to MEDIHEAL on Amazon for Prime Day.

Creators reviewed the Madecassoside Blemish Pad and eye patches in Instagram reels and TikTok posts between June 18 and July 3, 2026, while BAZZAAL handled casting, address checks, guidelines and post tracking.

BAZZAAL reports 1.25M+ combined views across the eight featured posts with no paid media, including a 493K-view top post from salo_creates and 1.2M+ views from the four Instagram posts alone.

Strategy Breakdown

Followers of beauty and skincare creators whose audiences already engage with skincare content, sent to MEDIHEAL on Amazon for Prime Day.
Showing up for a retail moment like Amazon Prime Day without paid media meant gifted posts had to carry both the product story and the call to action on their own.
MEDIHEAL answered the brief questionnaire, approved the creator list and shipped products directly, so BAZZAAL could concentrate on casting, address checks, guidelines and tracking.
Viewers respond to a mask shown inside a real skincare routine, because the creator's own voice and one named concern turn the product into a use case instead of an advertisement.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • BAZZAAL

Creator role

  • salo_creates — creator
  • elenelondaridze — creator
  • ra_sha85 — creator
  • marr_ugc — creator

Results & Evidence

MetricValue
Combined Views1.25M+ combined views
Top Post Views493K views
Instagram Views1.2M+

Why Bazzaal's strategy worked

  1. 1

    Casting decides the reach of a gifted program, because creators whose audiences already engage with skincare content carry the product to people primed for it, which is how the 493K top post arrived without media spend.

  2. 2

    Pairing each product with one concern, blemishes and redness for the pad and a tired under-eye area for the patches, gives a viewer one clear reason to try it within a single post.

  3. 3

    A retail moment such as Amazon Prime Day supplies the call to action a gifted post otherwise lacks, so creators can close on finding MEDIHEAL on Amazon with no paid media behind them.

  4. 4

    A monthly cycle in which brand feedback on each report shapes the next brief turns seeding into a repeatable program rather than a single drop of product to creators.

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