OLIVE YOUNG Global Spring Sale Creator Hauls
Influencer MarketingBAZZAAL cast 10 affiliates and mega K-beauty influencers to build personal Spring Sale hauls for OLIVE YOUNG Global on Instagram and TikTok, reporting 7.27M+ views.
About the campaign
OLIVE YOUNG Global ran its Spring Sale through BAZZAAL creator hauls that drew 7.27M+ views on Instagram and TikTok. OLIVE YOUNG is Korea's largest beauty retailer, and OLIVE YOUNG Global sells its products to international customers. The brand wanted awareness, interest and purchase consideration for a sale that ran from March 1 to March 7.
The agency cast a mix of OLIVE YOUNG affiliates and mega K-beauty influencers, and 10 creators took part. Featured creators included _soobeauty, jooshica, unfollow.adrian, meimazing and _lilyis. Each creator built a personal haul across skincare, makeup, hair care and wellness, then cross-posted it to Instagram and TikTok. One post paired the Round Lab Birch Juice Moisturizing Sunscreen with the JSM Essential Skin Nuder Cushion and a Flimeal protein shake. Posts went live between February 26 and March 1, carried #oliveyoungspringsale and #OYNextBigThing, and shared a code for an extra discount.
The agency reports 6.8M+ reach for the creator content. The posts collected 107.3K+ likes, 500+ comments, 3.5K+ shares and 7K+ saves. Earned media value came to $177K+.
Case in 60 seconds
OLIVE YOUNG Global needed awareness and purchase consideration for a Spring Sale that lasted seven days, so the content had to be live and the creator codes ready before the discounts started.
International K-beauty shoppers act on a haul from a creator they already follow, because the picks arrive as personal favorites with a code attached, which makes a multi-brand retailer sale feel curated rather than generic.
BAZZAAL cast mega K-beauty influencers as the reach layer and OLIVE YOUNG affiliates with personal discount codes as the conversion layer, so one program could carry awareness and shopping intent for a whole store.
10 creators each built a Spring Sale haul across skincare, makeup, hair care and wellness, cross-posted it to Instagram and TikTok between February 26 and March 1, and shared a personal code for OLIVE YOUNG Global.
BAZZAAL reports 6.8M+ reach and 7.27M+ views across the 10 creators, with 107.3K+ likes, 3.5K+ shares, 7K+ saves and 500+ comments, and puts the earned media value at $177K+.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- BAZZAAL
Creator role
- _soobeauty — creator
- jooshica — creator
- unfollow.adrian — creator
- meimazing — creator
- _lilyis — creator
Results & Evidence
| Metric | Value |
|---|---|
| Reach | 6.8M+ reach |
| Views | 7.27M+ views |
| Likes | 107.3K+ likes |
| Comments | 500+ comments |
| Shares | 3.5K+ shares |
| Saves | 7K+ saves |
| Earned Media Value | $177K+ earned media value |
| Creators | 10 creators |
Why Bazzaal's strategy worked
- 1
Personal creator codes turn each haul into a purchase path, because every featured post named a code for an extra discount at OLIVE YOUNG Global, which ties the recommendation to the checkout.
- 2
Mixed-category hauls suit a retailer sale, because pairing skincare, makeup and wellness in one video lets a single creator introduce several brands that shoppers can buy in one place.
- 3
Posting dates belong in the brief for a short sale, since posts that went live before or on the first day stayed in front of shoppers for the whole seven-day window.
- 4
Splitting a roster into a reach layer of mega influencers and a conversion layer of affiliates lets one program pursue awareness and shopping intent without trading one for the other.
Results
2.4M
Reach
6.9M
Impressions
173K
Interactions
Results
3.6M
Reach
4.3M
Impressions
453
Media posted