COSRX TikTok Shop Influencer Marketing Campaign

COSRX needed to convert TikTok audience interest into purchases through TikTok Shop while also driving foot traffic and online sales around a physical pop-up event. Skincare brands can build large TikTok audiences without converting them, and the challenge was turning interest into purchases and event attendance at once. The source names no single cultural tension, but the campaign traded on the moment where TikTok skincare interest meets the ability to buy without leaving the platform. House of Marketers' insight was that influencer content only moves shoppers at both touchpoints when creator activity and commerce are tightly coordinated.

House of Marketers paired TikTok creator content directly with TikTok Shop placements and anchored the same creator activity to a pop-up retail moment, so each channel fed the other. The agency sourced the influencers, coordinated the campaign, and managed the link between creator output and shop performance, with creators producing content tied to the pop-up and linked to TikTok Shop for direct purchase. The creators were not named in the source.

Pairing creator content with a native purchase point gave influencer activity a direct path to conversion rather than stopping at reach, and the pop-up worked as a content engine whose footage reportedly fed online sales. Content ran on TikTok, extending to TikTok Shop, the pop-up and the COSRX DTC channel. The agency reports a 2x increase in overall sales, a 15% uplift through TikTok Shop, 3.2M organic views from pop-up creator content, and an 18% lift in DTC sales during the event. Every figure comes from House of Marketers' own case study, with no dates, market, creator count, baselines or methodology disclosed, so the results cannot be sized or audited.