Top B2B Influencer Marketing Agencies 2026

Last Updated: July 21st · 12 Agencies ranked

Djanan Kasumovic
Verified by Djanan Kasumovic
Head of Creator Research
About the listicle

B2B influencer marketing has moved from an experimental thought-leadership tactic into a core part of how enterprise buyers build trust, evaluate vendors, and form market opinion. LinkedIn reports that 87% of B2B buyers prefer credible content from industry influencers, while 82% say B2B creator content influences their decisions. The challenge for buyers is no longer whether B2B influence matters. The harder question is which agency can translate expert credibility into measurable commercial impact. Many agencies now claim expertise in executive content, LinkedIn creators, analyst relations, community-led growth, employee advocacy, podcast partnerships, and creator-led demand generation. But the operating models, proof points, and levels of specialization vary significantly. This list is designed for senior marketing leaders, demand generation teams, communications leaders, and procurement stakeholders evaluating B2B influencer agency partners in 2026. It uses the same evidence-led logic as the Influencer Agency Index: looking beyond visibility and positioning to assess creative quality, client impact, industry recognition, and growth signals.

#AgencyScoreLocation (HQ)
1EdelmanNew York86/100New YorkNY, United States
2Dentsu CreativeTokyo84/100TokyoJapan
3OgilvyNew York84/100New YorkNY, United States
4OSTCambridge72/100CambridgeUnited Kingdom
5Allison WorldwideSan Francisco67/100San FranciscoUnited States
6WhalarNew York65/100New YorkNY, United States
7The Goat AgencyNew York57/100New YorkNY, United States
8HireInfluenceLos Angeles52/100Los AngelesCA, United States
9Open InfluenceLos Angeles52/100Los AngelesCA, United States
10ObviouslySan Francisco48/100San FranciscoCA, United States
Edelman logo

Edelman

86/100
New York, NY, United States5001-10000 employees

With headquarters in New York, NY, Edelman is a global communications and digital marketing agency with a client roster spanning consumer goods, healthcare, food and beverage, and financial services. The agency runs full-funnel creator campaigns, social content production, experiential activations, and paid media, supported by in-house data analytics and measurement capabilities. Clients include Unilever, Heineken, ASICS, Samsung, IKEA, Formula 1, Dove, and McDonald's, among others. Campaign results on record include a 65% loyalty increase for Hellmann's through a nationwide condiment exchange activation, 1.76 billion people reached for ASICS's darkened running track campaign, and $15.7 billion raised for the Global Fund's 'Fight For What Counts' effort. The agency has won multiple Cannes Lions, including a 2023 Silver in Real-Time Response, and Shorty Awards across Social Good, Pharma and Healthcare, and Multi-Platform Partnership categories.

Score breakdown
Creative Quality24/25
Client Impact24/25
Industry Recognition20/25
Revenue & Growth18/25
Dentsu Creative logo
Tokyo, Japan5001-10000 employees

Formed in 2022 through dentsu's global creative consolidation, Dentsu Creative operates across more than 145 countries with a team of over 5,000 people. The agency runs full-funnel influencer and creator campaigns spanning TikTok content, paid social amplification, brand ambassadorship, and data-driven measurement, often integrating those workstreams with broader media and content production. Clients include Crayola, IKEA, Nutter Butter, Foot Locker, Klarna, Heineken, Novo Nordisk, Oreo, and Burger King, with recurring work across food and beverage, retail, tech, and consumer packaged goods. Crayola's Campaign for Creativity generated over 6 billion impressions and 4.1 million TikTok impressions alone, while a KPN campaign built around Dutch pop star MEAU achieved 14 million organic views, 8 million Spotify streams, and a 236% uplift in brand conversations. The agency collected five Cannes Lions across 2023 to 2025, including a 2025 Gold in the Breakthrough on a Budget category.

Score breakdown
Creative Quality24/25
Client Impact23/25
Industry Recognition25/25
Revenue & Growth12/25
Ogilvy logo

Ogilvy

84/100
New York, NY, United States10001+ employees

Founded in 1948 and headquartered in New York, Ogilvy is a global agency with more than 10,000 staff operating across creative, digital, content production, and influencer marketing disciplines. The agency runs full-service campaigns spanning social content, experiential activation, data-driven optimization, and business intelligence, with work documented across health, food and beverage, automotive, retail, and financial services. Clients include Dove, Coca-Cola, Burger King, Chevrolet, IKEA, Amnesty International, and Cadbury, among many others. Results from its case studies include the Eye Tracker platform for Supermax, which won Cannes Lions Gold, and the NASCAR Daytona 500 Twitter activation, credited as the brand's most engaging race ever. The agency collected two Grand Prix awards at Cannes Lions in 2024 and 2025, plus Gold and Silver across multiple categories, and took home wins at the 2025 Shorty Awards and the 2024 Global Influencer Marketing Awards for campaigns in both LATAM and EMEA.

Score breakdown
Creative Quality21/25
Client Impact20/25
Industry Recognition25/25
Revenue & Growth18/25
OST logo

OST

72/100
Cambridge, United Kingdom11-50 employees

Founded in 2013 and based in Cambridge, United Kingdom, OST is a B2B social media agency of 11 to 50 people that works almost exclusively with technology and enterprise software brands. Its core work spans LinkedIn strategy, influencer programme development, content production, and campaign management, with a particular focus on thought leadership campaigns that target IT decision-makers and senior buyers. Clients include Infosys, Dell Technologies, Salesforce, Transparity, and Dassault Systèmes. Case study results give a concrete sense of scale: a LinkedIn influencer campaign for Salesforce UK generated 200,000 engagements and 1 million video views within 24 hours at WorldTour, alongside a 470% rise in organic impressions. For Dell Technologies, the #DellTogether campaign ran across six European markets in five languages and produced 5 million LinkedIn impressions and 15,000 engagements from key accounts.

Score breakdown
Creative Quality23/25
Client Impact23/25
Industry Recognition18/25
Revenue & Growth8/25
Allison Worldwide logo
San Francisco, United States501-1000 employees

Founded in 2001 and headquartered in San Francisco, Allison Worldwide is a global integrated marketing and communications consultancy. The agency pairs influencer and creator campaigns with earned media, content production, and brand ambassador programs, working with micro, macro, celebrity, and B2B creators across food and beverage, travel and hospitality, health and wellness, technology, and beauty. Clients include Booking.com, Corona, Kimpton, Dexcom, Tillamook, Hewlett Packard Enterprise, Lingokids, and Generac. Campaign results on record include Tillamook's Butternaise launch, which drew 8.4 billion impressions across 2,528 placements and sold out in two minutes; Lingokids' screentime campaign, which generated over 800 million impressions, 30 million YouTube views, and 9 million app downloads; and a Booking.com K-pop ambassador campaign with Kang Daniel that lifted conversion from organic searches by 316%.

Score breakdown
Creative Quality16/25
Client Impact18/25
Industry Recognition14/25
Revenue & Growth19/25
Whalar logo

Whalar

65/100
New York, NY, United States51-200 employees

Based in New York and operating across global markets, Whalar runs full-funnel creator campaigns spanning influencer sourcing, content production, UGC amplification, and TikTok ad content, backed by measurement and data analytics. The agency works with clients including IKEA, Activision, NFL, Clé de Peau Beauté, J2O, Uber, and Diageo, with recurring work across gaming, beauty, food and beverage, and sports. Campaign results on record include IKEA's 'Build the Flatpack' TikTok activation, which reached 50 million people and generated 248.3 million views and 41,000 user remixes across 16 markets, and a Clé de Peau Beauté TikTok debut featuring Martha Stewart that drew 78 million views and beat beauty category brand lift benchmarks by 222%. A Nielsen study attributed a $2.41 ROI to Whalar campaigns. The agency has taken multiple Shorty Awards gold since 2023, including wins in Sports, Copywriting, and Product Feature Video categories.

Score breakdown
Creative Quality18/25
Client Impact18/25
Industry Recognition16/25
Revenue & Growth13/25
The Goat Agency logo
New York, NY, United States51-200 employees

Founded in 2015 and headquartered in New York, The Goat Agency runs influencer marketing and paid social campaigns for consumer brands across beauty, food and beverage, automotive, gaming, and entertainment. The agency handles everything from creator sourcing and content production to paid media amplification and experiential activations, often using influencer content as raw material for retargeted paid campaigns. Clients include L'Oréal, Heineken, Calvin Klein, NIVEA, Unilever, Ford, Dell, and Activision Blizzard, among others. A CarGurus campaign using 17 creators with a combined following of 32.4 million delivered 142% over-delivery on impressions and generated 53,000 leads; a TikTok campaign for Odeon grew the cinema chain's account from 4,000 to 100,000 followers two quarters ahead of schedule with a 14.70 ROAS. The agency took Gold at the 2025 Shorty Awards for Brand Awareness Campaign and Silver at the 2024 Global Influencer Marketing Awards for Best Influencer-Led Commerce Strategy.

Score breakdown
Creative Quality17/25
Client Impact21/25
Industry Recognition7/25
Revenue & Growth12/25
HireInfluence logo
Los Angeles, CA, United States11-50 employees

Founded in 2011 and based in Los Angeles, Texas and New York, HireInfluence is a full-service influencer marketing agency with a team of 11 to 50 that handles influencer sourcing, vetting, contracting, content production, and paid social. The agency runs campaigns across Instagram, TikTok, and YouTube, covering formats from sponsored content and UGC creation to event activations and experiential coverage. Its client roster includes Grammarly, Nickelodeon, McDonald's, Ricola, Viacom, and Community Coffee, with recurring work across food and beverage, entertainment, fashion, and technology. A six-month Grammarly campaign across more than 130 influencers produced 214 million impressions and 23.5 million reach with an estimated media value of $15.9 million. A single-influencer event activation for Community Coffee at the National Restaurant Association show generated 30.9 million impressions and 551K engagements, with a CPE of $0.027.

Score breakdown
Creative Quality14/25
Client Impact18/25
Industry Recognition12/25
Revenue & Growth8/25
Open Influence logo
Los Angeles, CA, United States51-200 employees

Based in Los Angeles and operating for over 12 years, Open Influence is a full-service influencer marketing agency with a team of 51 to 200 that handles everything from creator sourcing and campaign strategy to content production and data analytics. The agency runs full-funnel creator campaigns across Instagram, TikTok, and YouTube, with particular depth in entertainment, automotive, food and beverage, and health and wellness categories. Clients include Uber, AT&T, Moderna, Disney Pixar, Subaru, Amazon Prime Video, Mercedes-Benz, and Lionsgate, among others. A campaign for Moderna using the #SpikevaxPartners creator network generated 503 million impressions and 32 million engagements at a 6.44% engagement rate. A narrative-driven creator campaign for Lionsgate's Ballerina, where creators completed stunt challenges at 87Eleven, produced 14 million views across 195 million targeted followers. The agency received a 2023 Shorty Award in the Shopping category.

Score breakdown
Creative Quality17/25
Client Impact21/25
Industry Recognition2/25
Revenue & Growth12/25
Obviously logo

Obviously

48/100
San Francisco, CA, United States51-200 employees

Based in San Francisco, Obviously is an influencer marketing agency with a team of 51 to 200 people, focused on end-to-end campaign execution across TikTok, Instagram, and YouTube. Its core work covers influencer sourcing, content production, paid social amplification, and longer-term ambassador programs, with logistics like product shipping handled in-house. Clients include Ulta Beauty, Amazon, Google, Lyft, Converse, Bumble, and Panda Express, spanning beauty, tech, gaming, food and beverage, and retail. A year-long Ulta Beauty ambassador collective of 50 influencers produced 3,100 pieces of content and added 143,000 new followers, while a Converse Chuck Taylor CX campaign across Instagram and TikTok delivered 2.3 million impressions and 1,554% ROI. The agency reports 5 billion impressions across its campaign history and a 65% engagement lift for ambassador content compared to one-off campaigns.

Score breakdown
Creative Quality16/25
Client Impact22/25
Industry Recognition0/25
Revenue & Growth10/25
1000heads logo

1000heads

47/100
London, United Kingdom51-200 employees

Founded in 2000 and headquartered in London, 1000heads is a social-first influencer and social media agency. The agency runs influencer sourcing, content and UGC production, community management, paid amplification, and social listening across TikTok, Instagram, YouTube, and LinkedIn, working with clients in beauty, fashion, food and beverage, technology, and sports. Clients include Google, LEGO, SAP, Salomon, Monkey Shoulder, and Nails.INC. Campaign results on record include Salomon's Time to Play remix, a UGC-led Facebook campaign that drew 13 million video views, reached 56 million people, and lifted brand recall by 18 points in the UK and 20 points in the US.

Score breakdown
Creative Quality16/25
Client Impact14/25
Industry Recognition3/25
Revenue & Growth14/25
No verified case studies on file. Agencies can submit work via the directory portal.
IZEA logo

IZEA

37/100
Orlando, United States51-200 employees

Founded in 2006 and headquartered in Orlando, IZEA is an influencer marketing agency. Its work spans influencer discovery and vetting, campaign strategy and management, creator outreach and negotiation, paid amplification, and UGC production, running across TikTok, Instagram, YouTube, and Facebook. The agency works across entertainment and media, food and beverage, automotive, gaming, and retail, with clients including Disney, Netflix, Amazon, Walmart, Nike, Microsoft, Warner Bros., Toyota, and Nestle. IZEA reports more than 4 million creator collaborations and over 30 billion TikTok views to date, with campaign results on record including 4 billion views in a single week for an entertainment campaign, a 15.1% sales lift for a wine and spirits brand, and a 20.1% engagement rate for a gaming campaign. The agency is a Meta Business Partner and TikTok Marketing Partner, took Gold at the 2024 Muse Creative Awards, and was named to the Clutch Top 1000 in 2024.

Score breakdown
Creative Quality19/25
Client Impact0/25
Industry Recognition5/25
Revenue & Growth13/25
No verified case studies on file. Agencies can submit work via the directory portal.

Frequently Asked Questions

No. Placement on the Influencer Power Index cannot be bought. Every agency is scored out of 100 across four equally weighted dimensions, 25 points each: Creative Quality, Client Impact, Industry Recognition, and Revenue & Growth. Scores are built from verified case studies, public award records, and documented client outcomes, cross-checked before publishing. Agencies can submit work for review through the directory portal, but submission does not guarantee inclusion or a particular score.

IZEA and 1000heads currently show no verified case studies on file. This means the agency has not yet submitted verifiable work through the directory's review process, which is why their scores lean on public recognition and revenue signals rather than documented client outcomes. Ask any agency in that position to walk you through recent B2B results directly, and treat a documented case study as a stronger signal than a self-reported claim either way.

Six questions separate a real B2B partner from a generalist agency running a B2B sideline: how they identify your buyer communities before proposing creators, which five creators they would shortlist for you and why, what measurable KPIs they will commit to, what reporting cadence and format you will receive, who by name will actually work your account, and an example of an idea they brought a client that wasn't in the original brief. Insist on named individuals in the statement of work. In B2B creator work, the strategist matters more than the agency logo.

LinkedIn is the dominant surface. 59% of B2B buyers report consuming creator content there, and it's where formats like Thought Leader Ads deliver the strongest results. But the strongest agencies run LinkedIn as the control surface for a wider system: YouTube for technical deep-dives, podcasts for executive reach, and newsletters to extend a single campaign into sustained education. An agency offering only LinkedIn posts is running a narrower play than one offering an integrated, always-on programme.

It depends on scale and complexity. A single founder-led voice targeting a narrow, well-defined ICP can often be run in-house or directly with a handful of creators, no agency required. Multi-market programmes, anything requiring formal contracts, usage rights, disclosure compliance, and paid amplification at scale, benefit from an agency's legal and operational infrastructure. A reasonable middle path: run one small campaign in-house in parallel with an agency-led programme, so your team builds direct creator relationships and internal expertise alongside the scaled work.

Expect a 90-day learning sprint before a programme is optimised. Most effective teams aim for 40 to 60 pieces of content across 20 to 30 creators in this window, tagged and reviewed weekly to identify what is working. Meaningful ROI data typically takes two to three quarters to materialise, because B2B buying cycles are long and always-on programmes compound rather than spike. Judge a new agency relationship at the 90-day and 12-month marks, not after a single campaign.

Mature, always-on B2B influencer programmes return an average of 420% ROI at the 12-month mark, roughly $5.20 in revenue per $1 spent, and can reach as high as 20 to 1 when a creator's audience closely matches the buyer's ideal customer profile. Niche B2B experts also outperform on efficiency: they average around 6% engagement versus 1.9% for macro creators, because a smaller, more relevant audience converts better than a larger, generic one. Treat any agency's ROI promise as directional. It depends heavily on measurement method, and most programmes track engagement without ever tracking efficiency.

List your agency

Nominate your agency for inclusion in the Influencer Power Index. Our editorial team reviews each submission before publishing.

Start review process