Persil got 58M impressions promoting outdoor play
About the campaign
- Brand
- Persil
- Service
- Influencer Marketing
- Platform
- x-twitter
- Campaign
- Brand Ambassadorship
What Edelman did
Edelman partnered with UK-based celeb-parents Giovanna Fletcher and Sophie Ellis-Bextor as influencers, alongside parenting forums and organizations to promote outdoor play for children. The campaign resulted in 58 million impressions and 293 pieces of coverage worldwide.
Reported outcomes
MetricResult
Impressions58M
Website visits20K
Coverage pieces293