Edelman
Edelman is a global communications agency pairing influencer campaigns with earned media for brands like Unilever, Samsung and Formula 1. Its darkened-track campaign for ASICS reached 1.76 billion people.
Edelman
Case studies
Results
65%
Feel more loyal
68%
Brand favourability
64%
Feel more connected
Results
58M
Impressions
20K
Website visits
293
Coverage pieces
Results
+541K
Video views
+916M
Earned reach
+522K
Players worldwide
Results
575M
Reach
4.2M
Views
1 in 7
Beta downloads from content
Results
320%
Engagement increase
9pt
Purchase intent increase
46%
Brand consideration boost
Results
8,200
Articles
318K
Engagements
5.5B
Impressions
Results
+50%
Reach boost
94.5K
Hours watched
199 countries
Participation
Results
+47pt
Brand association gain
12.83B
Earned media impressions
+27%
Soup brand choice increase
Results
+50M
Film views
7.3%
Beer sales increase
78%
Closer brand affinity
Results
+80
Gameplay hours
+5,727
Twitch viewers
+26K
Chicken pieces donated
Results
455
Media mentions
12.5M
Influencer reach
17M
Owned channel impressions
Results
84M
Video views
15
Publications and markets
2,300+
Launch week coverage pieces
Results
728K
Social media shares
1.65M
Media coverage views
Results
122K
Engagements
7,800
Total mentions
35
Countries reached
Results
79.1K
Engagements
2M
Video views
1.2B
Global reach
Results
1.8B
Impressions
81%
Connection with dove
32%
Brand loyalty increase
Results
+575K
Visits to ebay
+24%
Average gmv increase
+$1M
Auction sales donated
Results
88%
Positive sentiment
60M
Social media reach