Ruzca Roma Ballerina

Lionsgate needed to build awareness for its film Ballerina among relevant social media audiences ahead of the June 2025 release. Film releases have to build awareness quickly among the right audiences before opening, and this campaign had to do it efficiently, with a small creator roster rather than a large volume of partners. The agency's account emphasises audience fit, working from the view that a small roster can still reach a large, targeted audience if creator selection and audience fit are treated as the critical variables.

Open Influence concentrated the campaign in five high-reach creators with a combined follower base of 195M, producing organic content tied to the film. The agency sourced and managed the five creators, who published 86 organic posts across social channels with no paid amplification behind them.

Concentrating on five high-reach creators gave the campaign a 195M potential audience without the burden of a large roster, and organic content carried the work without paid support, per the agency. The absolute outputs were concrete and countable, which makes the self-reported claim specific rather than vague. The campaign ran across Instagram and TikTok, and Open Influence reports 14M total views, 337K engagements and 5.6K clicks from the 86 posts. Every figure comes from the agency's own case study page: no client, platform or trade press source verifies the results, exact campaign dates are not stated, and there is no evidence connecting the work to box office performance.