Lionsgate Ballerina reached 14M views with creator stunts

Open InfluenceLos Angeles, CA, United StatesIPI Score 52/100
Brand worked with
Lionsgate
Platform(s) used
Instagram, TikTok
Service provided
Influencer Marketing
Campaign
Sponsored Content

What Open Influence did

Expanded the John Wick universe in a fan-first way by launching a narrative-driven creator campaign for Ballerina where creators became assassins-in-training and completed four stunt challenges at 87Eleven. The campaign produced cinematic content for a four-week series supported by an interactive fan hub, generating 14M views and 337K engagements across 195M targeted followers.

Reported outcomes

View the campaign
14M
Total views
5.6K
Total clicks
5
Total creators
337K
Total engagements
86
Total organic posts
195M
Total followers targeted

Figures are agency-reported. We spot-check against public filings and client statements where available.

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