Vaseline tested 6,000 user hacks, verified 50+
- Brand worked with
- Vaseline
- Platform(s) used
- —
- Service provided
- PR & Communications
- Campaign
- UGC Creation
What Ogilvy did
Vaseline's campaign transforms viral user-generated hacks into scientifically validated truths through lab-style videos. The campaign recognizes over 6,000 organic social media posts, testing community-sourced tips and giving successful hacks the 'Vaseline Verified' seal while debunking myths.
Reported outcomes
View the campaignNo metrics published for this case study.
Figures are agency-reported. We spot-check against public filings and client statements where available.
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