Disney Pixar Lightyear hit 3.86M organic impressions

Open InfluenceLos Angeles, CA, United StatesIPI Score 52/100
Brand worked with
Disney Pixar
Platform(s) used
—
Service provided
Influencer Marketing
Campaign
Event Coverage

What Open Influence did

Campaign built excitement and anticipation around Disney and Pixar's Lightyear premiere by leveraging Pixar superfans, DIY artists, entertainers, and scientists. Achieved 335% delivery to follower goals with 40M+ followers targeted and 3.86M+ organic impressions.

Reported outcomes

View the campaign
11.95%
Organic ig in feed er
9.08%
Total in feed view rate
40M+
Total followers targeted
3.86M+
Total organic impressions
149% delivery to goal
Organic ig in feed er vs goal
182% delivery to goal
Total in feed view rate vs goal
335% delivery to goal of 12M
Total followers targeted vs goal
709% delivery to goal of 545K
Total organic impressions vs goal

Figures are agency-reported. We spot-check against public filings and client statements where available.

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