MTV capsule collection drove 217K engagements, $0.10 CPE
About the campaign
- Brand
- MTV
- Service
- Influencer Marketing
- Platform
- Instagram, TikTok
- Campaign
- Sponsored Content
What HireInfluence did
MTV partnered with HireInfluence to promote their Capsule Collection at Walmart through 9 Gen Z fashion influencers on Instagram and TikTok. Each creator styled three different looks from the collection, driving engagement and website visits.
Reported outcomes
MetricResult
Cpe$0.10
Engagement217K
Impressions16.1M
Influencers9