Odeon campaign hit 250% follower growth on TikTok
- Brand worked with
- Odeon
- Platform(s) used
- TikTok
- Service provided
- Influencer Marketing
- Campaign
- Sponsored Content
What The Goat Agency did
Goat developed the #FeelsGoodToFeel TikTok campaign to bring the sensory experience of cinema to life through creator-led content, featuring VFX, comedy sketches, and creator takeovers with creators like Max Balegde. The campaign grew Odeon's TikTok channel from 4,000 to 100,000 followers two quarters ahead of schedule and achieved a 14.70 return on ad spend.
Reported outcomes
View the campaign14.70
Roas
109K
Link clicks
250%
Follower increase
Figures are agency-reported. We spot-check against public filings and client statements where available.
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