J2O mocktails reached 15.4M views, 21% sales growth
About the campaign
- Brand
- J2O
- Service
- Influencer Marketing
- Platform
- TikTok
- Campaign
- Sponsored Content
What Whalar did
J2O launched their Ready To Drink mocktails with a TikTok campaign using both posh and everyday creators to humorously interpret what makes something 'posh'. Six creators generated 15.4M views, contributing to 21% sales growth and significant increases in brand awareness and favorability.
Reported outcomes
MetricResult
Engagements201.5K
Total views15.4M
Sales growth21%
Paid impressions14.9M
Total watch time1028 days
Brand recall increase8%
Unaided awareness increase+11.7%
Brand favorability increase7%