Activision's Verdansk nostalgia campaign hit 47.1M views
About the campaign
- Brand
- ACTIVISION
- Service
- Influencer Marketing
- Platform
- TikTok
- Campaign
- Sponsored Content
What Whalar did
Activision promoted Call of Duty: Warzone Mobile across UK, France, and Germany using 21 creators who portrayed the game's Verdansk map as a nostalgic destination. The 'Return To Verdansk' campaign generated 47.1M video views and drove significant increases in brand awareness and purchase intent.
Reported outcomes
MetricResult
Engagements586K
Total views47.1M
Creators activated21
Brand awareness increase9.5%
Intent to purchase increase10.3%