MPL Gaming YouTube Creator Integrations
Submitted by The Influencer Marketing FactoryAgency IPI Score 51/100

MPL Gaming YouTube Creator Integrations

Influencer Marketing

The Influencer Marketing Factory ran YouTube integrations with 23 US-based gaming, tech and lifestyle creators for the MPL app, and the agency reports 15M views.

15MViews
726KCombined Likes
74.4KComments
9%Engagement Rate

About the campaign

MPL hired The Influencer Marketing Factory for a YouTube creator campaign that the agency reports generated 15M views. MPL is an app that lets people play their favorite games in one place. The brief was to increase brand awareness and boost app installs.

The agency worked with 23 influencers based in the US, with combined followers of 98.2M. The roster mixed gaming, tech and lifestyle creators, including @FazeRug, @TheStradman, @MoreJStu and @isaac&andrea. Each creator made a YouTube integration that explained how the MPL app puts many games in one place.

The agency reports 15M views across the content, with 14.8M YouTube views in its headline figures. The integrations collected 726k likes and 74.4k comments. The agency also reports a 9% engagement rate for the campaign.

Case in 60 seconds

MPL needed more people to know the brand and to install its app, which meant explaining a single app that holds many games to YouTube viewers who had no reason yet to try it.

Viewers accept an app recommendation more readily from a creator whose channel they already watch, so a gaming, tech and lifestyle mix lets one message reach several interest groups at once.

Each creator would teach their own audience what MPL does, framing the app as one place for all their favorite games, so awareness and installs grow out of explanation instead of advertising.

The Influencer Marketing Factory worked with 23 US-based influencers, including @FazeRug, @TheStradman, @MoreJStu and @isaac&andrea, who each made a YouTube integration explaining how the MPL app gathers favorite games in one place.

The Influencer Marketing Factory reports 15M views across the integrations, alongside 726k likes and 74.4k comments, and gives a 9% engagement rate, while no install figure is published against the stated goal.

Strategy Breakdown

Followers of US-based gaming, tech and lifestyle YouTube creators, reached to raise awareness of the MPL app and drive installs.
Game apps compete for a place on the phone, so MPL had to explain why one app holding many games is worth installing before any viewer would download it.
MPL is cast as the single place to play all of a viewer's favorite games, which gives creators a simple claim to explain in an integration.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • The Influencer Marketing Factory

Creator role

  • FazeRug — creator
  • TheStradman — creator
  • MoreJStu — creator
  • isaac&andrea — creator

Results & Evidence

MetricValue
Views15M views
YouTube Views14.8M YouTube views
Combined Likes726K likes
Comments74.4K comments
Engagement Rate9% engagement rate
Influencers23 influencers
YouTube Subscribers98.2M combined subscribers

Why The Influencer Marketing Factory's strategy worked

  1. 1

    An app whose value is breadth needs a demonstration, so an integration inside a creator's regular video gives the time to show the product, which a short ad slot does not.

  2. 2

    Spreading the roster across gaming, tech and lifestyle creators reaches people outside core gamers, because a casual game app sells on convenience as much as on the games themselves.

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