Smiling man in headphones at a microphone beside an animated game hero and the text "FIRST PICK ECHO CHOU"
Submitted by Game Influencer

RAID: Shadow Legends YouTube Creator Campaign on G.IO

Influencer Marketing

Game Influencer ran a CPM influencer campaign on G.IO for Plarium's RAID: Shadow Legends across Tier 1 markets, with 28 YouTube influencers delivering 1.9M+ total views.

1.9M+Total Views

Case in 60 seconds

Plarium wanted to introduce RAID: Shadow Legends to a wider audience across Tier 1 markets globally, which meant one campaign had to reach new players in several markets at once rather than in a single country.

The campaign turns on borrowed trust at scale rather than a single hero creator, because the page answers the wider-audience goal with 28 YouTube influencers whose diverse and global audiences it names as the route in.

Game Influencer treated the launch as a scalable CPM campaign on G.IO, so the game could be placed with many creators at once rather than through a few separately negotiated partnerships.

In October 2023, 28 YouTube influencers across Tier 1 markets integrated ads for RAID: Shadow Legends into their own videos through a CPM campaign set on G.IO, producing 31 video ads in total.

Game Influencer reports 1.9M+ total views from the campaign, delivered through 31 video ads by 28 YouTube influencers, while the page publishes no engagement, install or cost figures beside that total.

Strategy Breakdown

A wider audience for RAID: Shadow Legends across Tier 1 markets globally, reached through the diverse and global audiences of the 28 YouTube influencers.
A turn-based role-playing gacha game needs a steady flow of new players across markets, and the page answers that with a scalable creator roster across Tier 1 markets rather than a small set of bespoke partnerships.
The game supplied the dark fantasy world and its Champions as the subject of each ad, while the creators carried the introduction, so the brand was the content of the message rather than its voice.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • Game Influencer (lead agency)
  • G.IO (platform partner)

Creator role

  • Prince Vegeta — creator
  • Anim3Recon — creator
  • Gosu General TV — creator
  • raptak Gaming — creator
  • GodzillaMendoza — creator
  • BoxBoxBox — creator
  • Gamerturk — creator
  • Leo – Kun — creator

Results & Evidence

MetricValue
Total Views1.9M+ total views
YouTube Influencers28 YouTube influencers
Video Ads31 video ads

Why Game Influencer's strategy worked

  1. 1

    A CPM structure on a platform such as G.IO makes a large roster workable, because pricing follows delivery rather than separate fees per creator, which is how 28 YouTube influencers could run one campaign.

  2. 2

    Casting across channel sizes, from Gosu General TV down to raptak Gaming, spreads one ad message over several YouTube audiences, so the result does not depend on a single large channel carrying the campaign.

  3. 3

    Ads integrated into the creators' own videos reach viewers inside content they already chose to watch, so a dark fantasy game is introduced through a familiar voice rather than as an interruption.

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