T-fal air fryer hits 1M+ views on TikTok
About the campaign
- Brand
- T-fal
- Service
- Influencer Marketing
- Platform
- TikTok
- Campaign
- Sponsored Content
What Obviously did
T-fal partnered with Obviously to recruit top-tier TikTok influencers to build awareness for their Air Fryer product launch. The campaign resulted in 1,050,392 views from 12 TikTok videos with a 16.6% view-to-follower ratio.
Reported outcomes
MetricResult
Views1.1M
Total clicks1,889
View to follower ratio16.6%