Calvin Klein: Holiday Style

Holiday Q4 is one of the most competitive windows in fashion retail, and Calvin Klein needed content that could cut through crowded feeds and convert interest into purchases, not just impressions. The Goat Agency worked from an insight about shopper motivation: holiday shoppers buy for two reasons at once, gifting and self-gifting, so one message could not serve both. Saturated seasonal feeds also meant the content had to read as styling help or genuine gift inspiration rather than another promotion.

The response was a dual-message content strategy: Holiday Styling posts offered outfit inspiration while Gift Guide content positioned Calvin Klein pieces as gift options. Eight fashion and lifestyle influencers produced Instagram Reels, TikTok videos and Instagram Stories, onboarded early so launches could be synchronised with peak shopping periods. Paid media ran on Meta and TikTok, with the agency using audience sentiment and geographic data to surface under-tapped markets such as Miami, and budget shifted in real time toward the best-performing creatives.

Splitting messaging into gifting and self-gifting streams let one roster serve two purchase motivations, and planning paid media and creator content together let spend follow performance while it was live. The Goat Agency reports 4.3M impressions, 847K engagements at a 4.71% engagement rate, 34K clicks, 6.7K purchases and a 7.02 ROAS. Every figure is self-reported on the agency's own case-study page, the launch year, spend and revenue are not disclosed, and the only independent press in the research package reviews Calvin Klein's separate Holiday 2024 brand campaign and does not mention The Goat Agency.