#LeeInMotion

Lee needed to build awareness of its Extreme Motion men's collection, whose selling points, stretch, flexibility and comfort, cannot be judged from a product photo. Men's denim has traditionally traded on toughness and heritage while this line competes on features shoppers associate more with activewear, so HireInfluence's read was that the most credible proof of flexible denim is watching real people move in it as part of their normal lives, not a staged product demo.

The #LeeInMotion idea partnered with four vetted male creators whose content centres on movement through sport, dance, riding and travel, and let them style the Extreme Motion collection into everyday routines: racing, walking, running errands and dancing, in video-led content under the campaign hashtag.

Matching the proof format to the product claim made the benefit self-evident, and casting for behaviour rather than reach kept a tight four-creator cast coherent while capping scale. HireInfluence reports 1.3M impressions, 1.2M reach, 304K video views and an 8.59% engagement rate. The platforms were not disclosed in available sources. Every fact and figure comes from the agency's own project page: the launch date, platform list, creator names and the basis of the engagement rate are undisclosed, and the stated purchase and sentiment objectives have no published evidence, so the numbers should be treated as the agency's own account.