Top Fashion Influencer Marketing Agencies

Last Updated: August 25th · 18 Agencies ranked

Djanan Kasumovic
Verified by Djanan Kasumovic
Head of Creator Research
About

Fashion influencer marketing usually means plenty of beautiful posts, too little proof that anyone remembered the brand, searched the collection or bought the product. Every agency on this list can find creators. Frankly, so can a spreadsheet.

The question for a CMO is whether an agency can turn a house code, product truth or commercial priority into something people choose to watch and then build the media, measurement and operating discipline required to make that attention valuable.

Fashion Week, product drops, ambassador programmes and always-on commerce each demand different talent, rights, workflows and definitions of success.

Our ranking looks beyond the suspiciously enormous impression totals. We assess demonstrated fashion expertise and results by the worlds leading influencer marketing agencies. Reach and engagement matter, but neither pays the invoice. We give greater weight to agencies that connect creator activity with brand lift, search, traffic, conversion, sales or incremental growth and explain how those outcomes were measured.

#AgencyScoreLocation (HQ)
1YKONEParis84/100ParisFrance
2Billion Dollar BoyLondon82/100LondonUnited Kingdom
3EdelmanNew York75/100New YorkNY, United States
4Dentsu CreativeTokyo70/100TokyoJapan
5ButtermilkLondon62/100LondonUnited Kingdom
6CollectivelyNew York56/100New YorkNY, United States
7Disrupt MarketingLondon52/100LondonUnited Kingdom
8SAMYMadrid48/100MadridSpain
9HireInfluenceLos Angeles47/100Los AngelesCA, United States
10NeoReachOrlando46/100OrlandoFL, United States
YKONE logo

YKONE

84/100
Paris, France201-500 employees

YKONE is the clearest fashion and luxury specialist in this group, combining creative direction, influencer casting, production, reporting, talent management, and proprietary technology across a genuinely international office network.

Its public portfolio goes well beyond client logos: it documents campaigns for Balmain, Off-White, Liu Jo, Puma, Prada, Gucci, Balenciaga, Swarovski, and other fashion houses. For Balmain’s Anthem bag launch, YKONE cast 25 talents across the United States and Europe, generating 109 posts, 8.9 million impressions, 133,000 interactions, and 3.6 million reach.

Its Liu Jo ORA activation scaled that model to 42 social talents and 207 posts, producing 63.8 million impressions, 19.3 million reach, and 686,900 interactions. The agency’s Campaygn platform adds creator discovery, forecasting, competitive benchmarking, and real-time measurement.

That blend of luxury fluency, local cultural casting, high-end content control, and unusually transparent campaign results makes YKONE especially credible for global fashion launches, events, and always-on influence programs at scale.

Score breakdown
Creative Quality21/25
Fashion & apparel Results24/25
Industry Recognition14/25
Revenue & Growth25/25
Billion Dollar Boy logo
London, United Kingdom201-500 employees

Billion Dollar Boy brings a social-first lens to fashion that turns product craft and brand heritage into platform-native creator stories. Its LOEWE Squeeze bag launch is persuasive proof: the agency paired three fashion creators with a craft creator, then coordinated collaborative workshops across four time zones during Fashion Week.

The work generated 29 million impressions, 420,000 engagements, and a 10% engagement rate, which the agency reported as ten times the industry benchmark. That evidence clearly explains the creative mechanism and outcome.

Billion Dollar Boy also reports substantial work for Clarks Originals, including millions of engagements, impressions, and video views, showing competence beyond a single luxury accessory launch.

Its wider offer connects influencer strategy, creative production, paid media, and measurement, while recent global agency awards support its industry recognition. For fashion brands, the agency is strongest when cultural storytelling must still deliver quantified social performance and globally amplifiable content at scale.

Score breakdown
Creative Quality22/25
Fashion & apparel Results21/25
Industry Recognition25/25
Revenue & Growth14/25
Edelman logo

Edelman

75/100
New York, NY, United States5001-10000 employees

Edelman approaches fashion influence through trust, culture, earned media, and reputation rather than as a boutique creator agency. That perspective helps campaigns withstand scrutiny, earn press, and coordinate celebrity, influencer, experiential, and crisis disciplines.

Its eBay “Wear ’Em Out Store” made sneaker resale culturally tangible by discounting shoes by up to 70% when buyers wore them out of the store. Offset fronted the activation, influencer content supported it, and Cardi B and Quincy Taylor Brown amplified it organically. Edelman reports 99% participation, a 25% year-on-year sales increase, more than 60 media placements, a 2,000% surge in “eBay sneaker” mentions, and a 127% improvement in positive sentiment.

The work also won a Cannes Lions Bronze in PR. Edelman’s creator practice adds vetting, business affairs, risk support, social-first production, and measurement. It is best suited to fashion briefs where brand trust and earned cultural relevance matter as much as global creator reach.

Score breakdown
Creative Quality22/25
Fashion & apparel Results5/25
Industry Recognition25/25
Revenue & Growth23/25
Dentsu Creative logo
Tokyo, Japan5001-10000 employees

Dentsu Creative offers fashion brands more than influencer management: connected creative, media, commerce, customer experience, and performance capability at global scale. Work for Australian retailer THE ICONIC demonstrates that range.

The “Got You Looking” platform lifted brand awareness by four points, preference by eight points, and purchase intent by ten points; weekly traffic rose 14.7%, app downloads increased 10% year on year, and basket value grew 10.6%.

For adidas NMD, a mobile-first launch produced more than 10 million earned impressions in 48 hours, 7.1 million video views, over 2,000 event attendees, and a two-week sellout. These are integrated brand campaigns, so they support Dentsu’s full-funnel fashion expertise more strongly than creator specialization alone.

Its newer Dentsu Influence proposition further connects media and creative resources for creator-economy work. Dentsu is therefore compelling for multinational fashion businesses needing one partner across launch ideas, distribution, retail behavior, and measurable growth across markets worldwide.

Score breakdown
Creative Quality24/25
Fashion & apparel Results9/25
Industry Recognition25/25
Revenue & Growth12/25
Buttermilk logo
London, United Kingdom51-200 employees

Buttermilk is a creator-marketing specialist with strong current fashion proof across retail, sportswear, and always-on community programs. For Gap, it built an ecosystem of 2,000-plus creators across TikTok, Instagram, YouTube, Substack, Gap.com, and stores in 12 markets.

The agency reports a 198% year-on-year rise in brand mentions, 6% sales growth, and a number-one position on the BoF Brand Magic Index, building on a previous 51% uplift in branded search. Its Nike Vomero 18 program used running culture and creator-led clubs to generate 13 million impressions, 1,700 content pieces, a 7.5% engagement rate, and a 450% spike in product searches.

For Primark, 480 creators produced more than 1,500 assets, 495,000 engagements, and a 10% average engagement rate. Services span communities, campaigns, programs, and paid amplification. Its clear strength is converting creator enthusiasm into sustained content volume, search demand, engagement, and sales rather than treating global influence as a one-post media buy.

Score breakdown
Creative Quality20/25
Fashion & apparel Results18/25
Industry Recognition11/25
Revenue & Growth13/25
Collectively logo
New York, NY, United States51-200 employees

Collectively combines long-term creator relationships with a strong record in footwear, activewear, retail, and Fashion Week programming. Its three-year Converse partnership is the clearest public proof: ten campaigns activated 220 creators, delivering 26.5 million paid and organic impressions, 5.8 million engagements, a 9.34% engagement rate, and a 25.97% in-feed view rate.

For Nike Invincible, Collectively connected creator content to product intent, reporting a 7.38% add-to-wishlist rate and a 9.8% video-view rate; macro creators converted 50% more strongly than micro creators in that program, showing the agency tests assumptions rather than applying one creator-tier formula everywhere.

Its recognition also spans TRESemmé at New York Fashion Week, Athleta, Rothy’s, Old Navy, Gucci Bloom, and Miu Miu work.

Collectively’s advantage is its ability to build creator ecosystems over time, develop platform-native content, add paid distribution, and measure downstream behavior. It suits fashion brands seeking durable advocacy and repeatable performance, not isolated launch-day visibility.

Score breakdown
Creative Quality17/25
Fashion & apparel Results5/25
Industry Recognition25/25
Revenue & Growth9/25
Disrupt Marketing logo
London, United Kingdom11-50 employees

Disrupt Marketing shows fashion expertise in footwear, resale, and value-led lifestyle campaigns, with results connecting creators to consideration and traffic. For TOMS, it combined repeat ambassadors with one-off creators to refresh relevance among style-conscious Gen Z consumers while communicating sustainability.

The campaign produced 233 assets, 1.9 million impressions, 157,000 engagements, and a 5.58% average engagement rate.

Its Vinted Ireland launch used 56 local fashion, lifestyle, and family creators in a test-and-learn program, generating 2.7 million impressions and 259,000 link clicks; Disrupt reports that Vinted then overtook Depop in share of search and social conversation. An ECCO autumn/winter campaign adds further footwear evidence, with more than 915,000 impressions, 61,306 engagements, and a 3.91% average engagement rate.

Disrupt’s strength is pragmatic creator strategy: select culturally relevant talent, secure usable content, learn quickly, and optimize against campaign outcomes. It is convincing for fashion brands pursuing Gen Z repositioning, resale adoption, or market-entry growth.

Score breakdown
Creative Quality16/25
Fashion & apparel Results21/25
Industry Recognition5/25
Revenue & Growth10/25
SAMY logo

SAMY

48/100
Madrid, Spain1001-5000 employees

SAMY combines social intelligence, creative, influencer marketing, and commerce across markets, giving fashion brands strong localized platform ideas.

Its Crocs “Holiday Jam” activation is the clearest fashion proof: gaming and lifestyle creator HoneyPuu hosted a one-shot Twitch experience, amplified through Instagram and TikTok, which generated 140,400 Twitch views, 292,300 Instagram views, and 62,720 TikTok impressions. An earlier multi-creator Crocs version involved seven Twitch influencers with 3.72 million combined followers and produced 406,000 stream views.

SAMY has also delivered social-first work for outdoor label The North Face, including a Climb Festival hero reel with more than 10 million views and a reported 12% Instagram engagement rate. The mix illustrates a useful specialty: translating footwear and outdoor products into entertainment, fandom, sport, and live culture.

SAMY’s evidence is strongest in social-first activation and cross-market adaptation, supported by intelligence and production capabilities that can carry creator ideas from insight through distribution and measurement.

Score breakdown
Creative Quality17/25
Fashion & apparel Results15/25
Industry Recognition0/25
Revenue & Growth16/25
HireInfluence logo
Los Angeles, CA, United States11-50 employees

HireInfluence is a white-glove influencer agency with evidence across apparel, accessories, retail launches, and experiential content. Its Lee Jeans campaign selected four male creators to demonstrate Extreme Motion denim to Gen Z and millennial audiences.

The work delivered 1.3 million impressions, 1.2 million reach, 304,000 video views, and an 8.59% engagement rate. For Walmart’s MTV capsule collection, HireInfluence reports 16.1 million impressions, 217,000 engagements, and a $0.10 cost per engagement.

Its GOLDTOE work reached still greater scale, with 33 million impressions, 1.4 million engagements, and a reported $0.035 cost per engagement. Services include manual curation, campaign management, activations, paid amplification, and reporting on media value, sentiment, and conversions.

That hands-on model suits fashion campaigns where fit, styling, and production details matter greatly. Public fashion examples are fewer than some specialists here, but the named cases provide clear, quantified evidence of execution quality and efficient reach across major global retail markets.

Score breakdown
Creative Quality14/25
Fashion & apparel Results13/25
Industry Recognition12/25
Revenue & Growth8/25
NeoReach logo

NeoReach

46/100
Orlando, FL, United States51-200 employees

NeoReach brings enterprise infrastructure, creator data, paid amplification, and measurement to fashion influence. Its public fashion library is smaller than those of category specialists, but it contains named, quantified work rather than unsupported brand associations.

For Macy’s, NeoReach activated four Texas fashion creators to promote Dallas’s Market by Macy’s through “Story Tours.” The campaign produced more than 226,000 views, over 2,000 engagements, $2,698 in reported engagement value, and a 1.6-times return on investment.

NeoReach also lists two SHEIN programs: a TikTok campaign reached 2.6 million people and generated 298,000 views and 21,200 engagements, while a Baltic Born program reported 588,300 reach, 228,000 views, and 6,900 likes. Its broader services include creator sourcing, contracting, product seeding, events, UGC, paid media, and API-supported reporting.

The agency is strongest for brands that value operational scale and attribution discipline, although its publicly documented fashion depth remains less extensive than its current cross-industry case-study portfolio.

Score breakdown
Creative Quality17/25
Fashion & apparel Results5/25
Industry Recognition8/25
Revenue & Growth16/25
Seed Marketing logo
London, United Kingdom11-50 employees

Seed Marketing specializes in student and Gen Z communities, combining campus ambassadors, creators, and events for fashion and activewear brands. Clients include ASOS, Levi’s, lululemon, Victoria’s Secret, ASICS, Happy Socks, and New Balance. For Levi’s 150th, 12 student influencers published five pieces each over six weeks; Campus Creators built a cohort across the UK, Germany, and the Netherlands.

Victoria’s Secret’s #BraFit Tour used 20 ambassadors across ten campuses and drew queues averaging 75 people. ASICS Mind Games brought together 105 influencers among more than 200 guests.

ASOS Beyond Basic exceeded its sign-up target by 178%, generated more than one million votes, and distributed 81,000 T-shirts, while a lululemon program reported 96 million social reach and involved 60 ambassadors and press attendees. Not every example is a pure influencer campaign, but together they prove a distinctive ability to turn youth participation into fashion content, community, and measurable acquisition across international campuses.

Score breakdown
Creative Quality16/25
Fashion & apparel Results12/25
Industry Recognition5/25
Revenue & Growth9/25
The Goat Agency logo
New York, NY, United States51-200 employees

The Goat Agency offers global creator strategy, content, paid media, commerce, events, and measurement backed by campaign data. Its clearest fashion proof is Calvin Klein’s holiday campaign. Eight fashion and lifestyle creators produced Instagram Reels, TikToks, and Stories, then Goat amplified the work through Meta and TikTok media.

The agency reports a 7.02 return on ad spend, 34,000 clicks, and 6,700 purchases, demonstrating lower-funnel impact rather than reach alone.

Its practice names Burberry, LVMH, Mountain Warehouse, New Look, and TK Maxx among clients, although those names are presented publicly as credentials rather than detailed case studies. The agency’s operational scale and fashion roster are broader than the quantified portfolio available for independent review.

Even so, the Calvin Klein results validate Goat’s central proposition—combining creator content with paid distribution and commerce optimization. It is a strong choice for multinational brands prioritizing performance, repeatable process, and cross-market execution over boutique fashion specialization.

Score breakdown
Creative Quality17/25
Fashion & apparel Results5/25
Industry Recognition7/25
Revenue & Growth12/25
Open Influence logo
Los Angeles, CA, United States51-200 employees

Open Influence combines creator discovery, strategy, management, paid social, and production across American, European, and Asian markets. Its strongest fashion case is adidas Originals’ “The Daily Original,” reasserting adidas’ sport-to-culture heritage through creators’ cultural contributions.

The TikTok program targeted more than 22.6 million followers through 25 posts and generated over 957,000 views, 14,600 engagements, and 657 shares or saves. Earlier work for Anthropologie’s #50StatesOfDenim campaign showed another useful capability: finding 50 locally relevant micro-influencers, one in every US state, to demonstrate how women styled denim.

Open Influence also documents creator-led Macy’s fashion content and maintains a dedicated fashion practice, but much of that public material is descriptive rather than results-heavy.

The evidence therefore supports sound casting, geographic reach, and visual production more strongly than a large library of fashion conversion studies. It is best suited to brands seeking scalable, diverse creator storytelling with paid and production support under one partner.

Score breakdown
Creative Quality17/25
Fashion & apparel Results9/25
Industry Recognition2/25
Revenue & Growth12/25
Vero logo

Vero

37/100
Singapore, Singapore201-500 employees

Vero combines influencer marketing, PR, events, and cultural intelligence across Southeast Asia. Its lululemon Thailand store opening proves that. Vero integrated paid and earned creator engagement around lululemon’s Move, Grow, and Connect pillars.

The program engaged 248 influencers, generated 721 posts, reached 4.64 million people, and delivered 5.89 million impressions. Vero’s InFluent framework standardizes creator strategy across ASEAN while preserving local nuance, and its MicroFluent network expands access to emerging creators.

The agency also invests in original regional research: a survey of nearly 150 Southeast Asian influencers examined authenticity, creative freedom, social commerce, and long-term brand relationships, while a separate YouGov study surveyed more than 2,000 Indonesians.

Public fashion case depth remains concentrated rather than extensive, but the lululemon results, local office footprint, and research capability form a credible proposition. Vero is particularly well suited to international fashion and athleisure brands entering culturally distinct Southeast Asian markets with local credibility.

Score breakdown
Creative Quality16/25
Fashion & apparel Results5/25
Industry Recognition5/25
Revenue & Growth11/25
Obviously logo

Obviously

36/100
San Francisco, CA, United States51-200 employees

Obviously builds large creator networks and high-volume content using proprietary technology, first-party data, and live reporting. Fashion sits within its lifestyle and retail practice, while its origin story offers proof.

Founder Mae Karwowski calls Uniqlo its first client: there, Obviously activated 1,000 micro-influencers—from grandmothers and skaters to restaurateurs and fashion models—to introduce AIRism T-shirts through diverse, everyday styling. Today, the agency publicly names Converse and URBN among select partners and reports more than 152,000 influencer collaborations, five billion-plus organic impressions, and over 425,000 content pieces across all categories.

Those aggregate totals demonstrate scale, though they should not be read as fashion-only results.

Obviously’s strongest differentiators are custom owned creator communities, always-on ambassador programs, seeding, quick-turn content, commerce-ready UGC, and competitive intelligence. It is a credible option for large retailers that need thousands of brand-safe assets and local voices, but its current public fashion case metrics remain limited in public scope.

Score breakdown
Creative Quality16/25
Fashion & apparel Results5/25
Industry Recognition5/25
Revenue & Growth10/25
Sociably logo

Sociably

35/100
London, United Kingdom11-50 employees

Sociably is a luxury creative agency focused on art direction, social film, influencer casting, and polished production. Its portfolio includes Jimmy Choo, Gucci, H&M, Private White V.C., Budd Shirtmakers, Vestiaire Collective with Belstaff, Montblanc, and watchmakers including Vacheron Constantin and Jaeger-LeCoultre.

For Jimmy Choo, Sociably organized a Pitti Uomo aperitivo with influencers Blake Scott and Louis-Nicolas Darbon, reporting potential reach of 1.5 million followers.

For Menwith x H&M, it produced London films featuring leading menswear creators, supplying edits for Instagram feeds, Stories, brand channels, and influencer channels. Its Private White V.C. x Jaguar work promoted a 200-piece limited Harrington-jacket collaboration through a dedicated fashion film.

These examples prove luxury taste and production control, but most publish outputs or potential reach rather than sales, engagement, or attribution. Sociably is therefore most compelling when brand image, craftsmanship, casting, and premium visual consistency matter more than a deeply documented performance-media engine at scale.

Score breakdown
Creative Quality18/25
Fashion & apparel Results5/25
Industry Recognition5/25
Revenue & Growth7/25
House of Marketers logo
London, United Kingdom51-200 employees

House of Marketers is a TikTok performance specialist founded by former platform employees, combining creators, UGC, paid social, and testing. Two published fashion cases show commercial competence.

For Garzini, 30-plus fashion, technology, and lifestyle creators highlighted the Magic Wallet’s slim design and RFID features, with TikTok ads amplifying strong organic content. The campaign generated 5.6 million impressions, more than 50,000 clicks, 21,000 new TikTok followers, and a four-times return on ad spend.

For Swiss label NIKIN, it coordinated fashion creators and paid social across six European markets around “Green Friday,” reporting more than 200 new customers and tens of thousands in revenue. The agency’s value is its platform fluency and conversion mindset: creator content is treated as testable paid-media creative, not an endpoint.

It is a sensible fit for emerging fashion brands seeking TikTok-native growth, especially when profitable direct sales and rapid optimization outweigh luxury positioning or extensive category heritage.

Score breakdown
Creative Quality12/25
Fashion & apparel Results9/25
Industry Recognition0/25
Revenue & Growth8/25
Exprexion Creators logo
Düsseldorf, Germany51-200 employees

Audiencly, now Exprexion Creators, brings a gaming heritage and testing-led strategy across YouTube, Twitch, TikTok, and Instagram. Its public fashion proof is limited and fashion-adjacent. The clearest example is Nordcurrent’s Pocket Styler game.

Audiencly reportedly worked with 20-plus fashion and lifestyle influencers across YouTube and Instagram and generated over one million views. The casting choice was logical: style creators could demonstrate outfit building, competition, and fashion identity in a format natural to their existing content.

However, this proves audience matching for a fashion game, not experience launching garments, managing Fashion Week, or driving ecommerce sales for a clothing label. The agency’s credentials—more than 200 global company partnerships since 2018 and a testing-led campaign model—support reliable creator operations, but they do not replace category-specific evidence.

Audiencly is therefore best viewed as a scalable influencer partner with fashion-lifestyle reach, whose public apparel track record remains less developed than the agencies ranked above.

Score breakdown
Creative Quality14/25
Fashion & apparel Results5/25
Industry Recognition0/25
Revenue & Growth7/25
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