The Daily Original

adidas Originals wanted ongoing cultural presence for its lifestyle and streetwear line, which called for consistent creator content rather than a one-off campaign burst. A heritage streetwear line needs continuous relevance with style-led audiences, not periodic ad pushes, and the campaign traded on the gap between polished brand advertising and the everyday way people actually wear the product. The agency's page states no formal insight, but its framing points to style-conscious audiences responding to products shown in ordinary contexts.

Open Influence built The Daily Original, a shared concept under which creators placed adidas Originals products in day-to-day style settings. The agency sourced and coordinated 25 creators who published posts tied to the concept, concentrating the work from sourcing through publishing so that 25 separate executions stayed anchored to one idea. The platform, timing and market are not disclosed in the available sources.

Running a roster of 25 creators under a single concept aggregated a combined follower base of 22.6M+, giving the line steady presence without a single hero asset, and reporting shares and saves alongside views offered a signal that some of the audience kept the content rather than passing it. Every figure comes from Open Influence's own case study and none is independently verified. The 22.6M+ reach is a combined follower count, a ceiling on potential audience rather than measured impressions, and against it the reported 957K+ views, 14.6K+ engagements and 657 shares and saves are modest in absolute terms. The sources do not disclose the platform, launch date, market or any commercial outcome.