Submitted by Seed MarketingAgency IPI Score 46/100

Live in Levi's

Influencer Marketing

An experiential Levi's activation under the Live in Levi's platform that drew 500+ photo booth participants, 500+ app downloads and 120K impressions, per Seed Marketing.

120Kimpressions
+500app downloads
500photo booth participants

About the campaign

Levi's wanted awareness and direct consumer engagement through an experiential format under its global Live in Levi's brand platform, which was designed to activate consumers through real-life events plus mobile and in-store experiences. The full brief is not documented, because Seed Marketing's case-study page is no longer live, and the specific category problem this activation answered, along with its intended audience, is not recorded in the available sources.

Seed Marketing delivered a physical photo booth activation with a digital layer, giving attendees an in-person Levi's moment that carried a specific follow-on ask: download the Levi's app. The photo booth drew participants at a live brand experience, with the app component extending engagement beyond the event itself. The venue, host event, date and market are not documented, and no creator or influencer role is recorded for this activation.

The mechanic paired a low-friction physical draw with one specific digital ask, giving a small activation a countable output rather than a vague awareness claim. Seed Marketing reports 120K impressions, more than 500 photo booth participants and more than 500 app downloads, which, if accurate, points to a high on-site conversion from experience to action. None of the figures are independently verified, the case-study page returned a 404 when researched, and Live in Levi's is a long-running global platform created with FCB and The House Worldwide, so these results belong to one small activation within it rather than to the wider platform.

Case in 60 seconds

Levi's wanted awareness and direct consumer engagement through an experiential format under its global Live in Levi's brand platform. The full brief is not documented, because the agency's case study page is no longer live.

Not documented. The Live in Levi's platform was built to activate consumers through real life events plus mobile and in-store experiences, and this activation follows that pattern.

A physical photo booth activation with a digital layer, giving attendees an in-person Levi's moment that carried a specific follow-on ask: download the app.

A photo booth at a live brand experience drew participants, with an app component extending engagement beyond the event itself. Venue, event, date and market are not documented.

Seed Marketing reports 120K impressions, more than 500 photo booth participants and more than 500 app downloads. None of these figures are independently verified.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Not documented. Based on the available evidence, the activation targeted consumers present at a live event rather than a defined demographic segment.
Not documented in the available sources.
Live in Levi's was designed as a global platform that engages consumers through real life and virtual events plus mobile and in-store experiences. An experiential unit gave the platform a physical touchpoint, but the specific category problem this activation answered is not documented.
Host of an in-person brand experience, using the event to move attendees into an owned digital channel, the Levi's app.
Based on the available evidence, the mechanic assumed that people who enjoy a physical brand moment such as a photo booth will accept a small follow-on digital ask such as downloading an app.

Creative & Execution System

Assets & channels

  • Photo booth installation
  • Branded mobile app

Partners

  • Seed Marketing

Participation mechanic

  • Photo booth participation
  • App download

Creator role

  • None documented

Results & Evidence

MetricValueResult typeConfidence
Impressions120KReachAgency reported
App downloads500+ActionAgency reported

Why Seed Marketing's strategy worked

  1. 1

    Pairing a low friction physical draw (a photo booth) with one specific digital ask (an app download) gave a small activation a countable output rather than a vague awareness claim.

  2. 2

    Reported app downloads (500+) sit at the same level as reported participants (500+), which, if accurate, points to a high on-site conversion rate from experience to action.

  3. 3

    Participants and downloads are the right scale of metric for a single experiential unit; the 120K impressions figure is the only broadcast-scale claim and comes with no stated methodology.

  4. 4

    Running inside an established global platform meant the activation borrowed an existing brand idea, Live in Levi's, rather than building one, which is efficient but blurs attribution between platform authors and activation deliverers.

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