Vinted Luxe

Vinted, known for mainstream secondhand fashion, wanted to enter luxury resale against established specialist competitors and needed to signal it could credibly host premium, authenticated fashion while matching the ROI of its business-as-usual activity. Luxury shoppers were shifting toward climate-friendly, secondhand consumption, but premium buyers expect authentication and trusted provenance that mainstream marketplaces are not assumed to provide. Disrupt Marketing treated this as a credibility problem rather than a reach problem, working from the view that credibility in luxury has to be borrowed from voices audiences already trust.

The agency positioned Vinted's new luxe service and its Item Verification Service by pairing them with established luxury fashion creators who had direct ties to high-end brands. Three-month exclusive partnerships blocked competitor collaborations, creators were trained on the verification service with targeted rollout messaging, and an initial phase ran with four selected influencers producing organic content, turning an authentication feature into content.

Selecting creators for their brand ties rather than raw audience size, and protecting the positioning with exclusivity clauses, is what the agency credits for the launch. Content ran on organic influencer channels, with Instagram cited among the platforms. Disrupt Marketing reports 3.8M organic impressions, 104K organic link clicks, 40k new users and 1.3k new luxury listers, plus a self-reported Digital Growth Award; every figure comes from the agency's own case-study pages, and no independent source verifies the results or launch date.