The North Face UTMB, 1684% reach surge
- Brand worked with
- The North Face
- Platform(s) used
- Service provided
- —
- Campaign
- Event Coverage
What SAMY did
Transformed the iconic UTMB trail-running race into emotional storytelling across social platforms through athlete collaborations and community management. Drove 65% of total organic engagements and achieved 1684% month-over-month reach increase on Instagram Stories.
Reported outcomes
View the campaign63%
Total reach share
Top post of 2025
Strava achievement
65%
Organic engagements
1684%
Reach increase instagram stories
Figures are agency-reported. We spot-check against public filings and client statements where available.
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