Market by Macy's drove 1.6x ROI with new store launch
About the campaign
- Brand
- Market by Macy's
- Service
- Influencer Marketing
- Platform
- Campaign
- —
What NeoReach did
Market by Macy's partnered with NeoReach to promote awareness of their new store location by activating 4 Texas-based fashion influencers on Instagram who created feed posts and stories showcasing the shopping experience. The campaign achieved 1.6x ROI, generated over 226K views, and delivered $2,698 in engagement value.
Reported outcomes
MetricResult
Roi1.6x
Views+226K
Engagements+2K
Engagement value$2,698