Submitted by AudienclyAgency IPI Score 39/100

Le Temps des Cerises Fashion Influencer Campaign

Influencer Marketing

Audiencly ran an always-on Instagram program with 40+ German-speaking fashion creators from 2022 to 2024 to build Le Temps des Cerises' presence in a new market.

50K+Engagement
1.5M+Impressions

About the campaign

French fashion label Le Temps des Cerises had limited reach in German-speaking markets and needed to build awareness there. French fashion carries style appeal but can feel distant to German-speaking shoppers when the brand itself is unknown locally, and labels entering a new language market compete against established local names without the awareness base a burst campaign assumes. Audiencly's read was that the brand needed creators who matched its aesthetic and could make French styles feel relevant to German-speaking audiences.

Rather than a single campaign burst, Audiencly built a curated, always-on roster of 40+ micro and mid-tier German-speaking fashion creators selected for aesthetic fit, who posted content featuring the brand's French pieces continuously from 2022 to 2024 on their own Instagram accounts.

The always-on structure was chosen to build steady visibility instead of a single spike, with a roster of smaller creators standing in for the recognition the label lacked in the new market. Content ran on Instagram. Audiencly self-reports 1.5M+ impressions and 50K+ engagements over the two years; the totals are modest in absolute terms, no sales, conversion or brand-lift figures are disclosed, and none is independently verified.

Case in 60 seconds

French fashion label Le Temps des Cerises had limited reach in German-speaking markets and needed to build awareness there.

Entering a new language market, the brand needed creators who matched its aesthetic and could make French styles feel relevant to German-speaking audiences.

Build a curated, always-on roster of micro and mid-tier German-speaking fashion creators whose personal style fit the brand, instead of a single campaign burst.

40+ creators produced Instagram content featuring the brand's French fashion pieces, running continuously from 2022 to 2024.

Audiencly self-reports 1.5M+ impressions and 50K+ engagements over the two-year period; no sales or conversion figures are disclosed and no independent source confirms the results.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

German-speaking Instagram users who follow micro and mid-tier fashion creators, in markets where the brand had little existing recognition.
French fashion carries style appeal but can feel distant to German-speaking shoppers when the brand itself is unknown locally.
Fashion labels entering a new language market compete against established local brands without the awareness base that a burst campaign assumes.
Le Temps des Cerises positioned itself through creators' own feeds, letting their aesthetic credibility introduce the label rather than brand-voice advertising.
Repeated, low-intensity exposure through trusted creator accounts builds steady visibility and purchase interest more reliably than a one-off spike when starting from a low base. This is the agency's stated logic rather than an independently evidenced claim.

Creative & Execution System

Assets & channels

  • Creator-produced Instagram content featuring Le Temps des Cerises fashion pieces

Partners

  • Audiencly (influencer sourcing and program management)
  • 40+ micro and mid-tier German-speaking fashion creators

Participation mechanic

  • Curated creator roster posting brand content on their own Instagram accounts on a sustained, always-on basis

Creator role

  • Micro and mid-tier fashion creators selected for aesthetic fit with the brand, producing content to generate interest and purchase intent

Results & Evidence

MetricValueResult typeConfidence
Impressions1.5M+reachAgency reported
Engagements50K+engagementAgency reported

Why Audiencly's strategy worked

  1. 1

    Aesthetic-led creator selection: matching creators to the brand's look was the stated mechanism for making French fashion feel relevant to German-speaking audiences.

  2. 2

    Always-on beats burst for market entry: the two-year continuous structure was chosen to build steady visibility rather than a single spike, suited to a brand starting from low local awareness.

  3. 3

    Micro and mid-tier creators as a recognition substitute: a roster of 40+ smaller creators stood in for the brand awareness the label lacked in the new market.

  4. 4

    Honest measurement scope: the program reports only impressions and engagements, and the agency itself notes that no sales or conversion figures exist.

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