Top Pet Food Influencer Marketing Agencies

House of Marketers is a London influencer agency specialising in TikTok-first campaigns. It covers creator sourcing, content production, paid social amplification and full-funnel strategy. Its profile centres on beauty, gaming and app work, and Butternut Box is its pet food case on this list.

Butternut Box is a fresh dog food subscription service, and the brief was paying subscribers at a set cost per acquisition. The campaign generated 3.4M+ video views at a 13.4% engagement rate. It beat its CPA target by 47%+, and the case is verified.

The work ran on TikTok through a network of micro-influencers whose followings matched dog owners. Creators explained the delivery model and the subscription offer on their own accounts. Matching creators to the buyer profile did the targeting, and a familiar voice suited a purchase owners think hard about.

It fits a pet brand that sells on subscription and answers to a CPA target. The case is measured against acquisition cost, which is the number a subscription brand lives on.

Bottle is an independent digital marketing and PR agency based in Oxford, United Kingdom. It works across content production, influencer marketing, digital PR and SEO-led content strategy, and its client sectors include food and beverage and pets.

Its pet food case is the Yorkshire Embassy PR and social media campaign for Harringtons, a verified case. The stunt drew 25.2M TikTok views and 100% brand mentions, with 1.4M estimated coverage views on top.

The campaign was a brand ambassadorship that ran on TikTok. It shows the agency's habit of pairing creator content with earned media, so one idea produces both social views and press coverage. Services include influencer discovery and vetting, campaign strategy, content briefing and performance analytics.

Bottle fits a pet brand that wants a story big enough to travel beyond its own channels. If you need coverage and search value as well as creator reach, the PR side of the agency matters here.

Pepper is a London influencer marketing agency running full-funnel creator campaigns across TikTok, Instagram and YouTube. Its core work covers influencer sourcing, UGC production, paid social amplification and data-driven campaign work, with depth in food and beverage. It has won Silver at the Global Influencer Marketing Awards.

Its pet food case is the Premium Pet Food Growth Campaign for Your Pet's Kitchen, and it's verified. The campaign logged 162K engagements and 493K impressions, with a 40.9% engagement rate. It also sent 30.6K clicks to Amazon.

That last number is what sets the case apart. Clicks to Amazon put the campaign next to a purchase page, which makes the result easier to read against sales than views alone. Pepper's service list also includes product seeding and gifting, ambassador programs and social listening.

Pepper suits a premium pet food brand that sells through a retail marketplace and wants creator activity linked to the shop page. Its wider record includes an Arla Protein campaign that beat its clicks forecast, so click-led work is a pattern for this agency.

Brainlabs is an influencer marketing agency headquartered in New York, part of a global media network working across Europe, North America, Latin America and APAC. Its influencer team covers discovery and vetting, outreach, content briefing, paid amplification and multilingual execution across TikTok, Instagram, YouTube, Snapchat and Facebook.

Its pet food case is the Mars Petcare programme, titled From Cultural Connection to Category Leadership. It reached 430,000,000 global views with 80% average positive sentiment and drove 1,500,000 clicks to purchase or trial. That's the biggest reach of any pet food case on this list.

The campaign was sponsored content, and the profile ties it to the Dreamies and Sheba brands. Work for Estee Lauder and adidas sits in the same portfolio, so the agency has run large programmes outside pet care too.

Brainlabs fits a pet food or petcare brand with a global footprint that wants scale. Multilingual execution and staff across Europe, North America, Latin America and APAC mean a multi-market programme can run under one team.

TRIBE is an influencer agency based in South Melbourne, Australia. Its pet food record on this list runs through campaigns for Purina, Whiskas and VitaPet, across Instagram, YouTube and creator content programmes.

The Purina Pets Welcome London creator posts ran on Instagram as paid media usage rights work. They drew a 5.96% engagement rate and 12.5K likes and comments, with creators holding a combined 209.9K followers. A second Purina campaign on pet food ingredients was UGC creation, with 70 creator posts and 12 pieces of content purchased.

VitaPet's Halloween dog tricks micro-influencer campaign averaged a $0.20 CPE and drew 17.2K likes and comments from creators with a combined 382.1K followers. The Whiskas K.I.T Kat Institute of Technology posts ran on YouTube, with a 2.24% engagement rate, 23.3K likes and comments and a combined 1M followers.

TRIBE fits a pet brand that wants many creators at a low cost per engagement. Its cases report engagement rate, likes and comments, and cost per engagement, so a brand buying on those terms can compare them line by line.