Smiling woman in a cream cardigan holds up a small white belif cream jar with a black lid in a softly lit room with plants
Submitted by Artisan Council

Belif Tiny Hands, Total Hydration TikTok Launch

Influencer Marketing

Artisan Council seeded custom Tiny Hands boxes to over 150 TikTok creators for belif's TikTok launch, reporting 2.2M overall views across Instagram and TikTok.

716KHashtag Views
61.1KEngagements
2.1M+Total Views (Summary)
2.2M+Total Views (TL:DR)

Case in 60 seconds

belif was launching on TikTok, so Artisan Council was tasked to create, grow and cultivate a presence on the platform while positioning the brand as the leader in hydration and k-beauty skincare.

The campaign turns on product texture as entertainment rather than as a skincare claim, because the page builds the content around the oddly satisfying texture of Aqua Bomb and a humorous register the skincare community had not used on TikTok.

Dubbed Tiny Hands, Total Hydration, belif's first TikTok campaign turned a seeding box and a branded TikTok sound into a shared prompt, so creators from several verticals could make fun, quirky content about Aqua Bomb rather than conventional product reviews.

Artisan Council sent a custom box holding belif product, Tiny Hands and a QR code to over 150 TikTok creators, and the code linked each partner to a unique belif TikTok sound for content about the Aqua Bomb texture. Paid and gifted partners had to meet set TikTok metrics, and the team cast them across Beauty, Lifestyle and Comedy verticals to expand belif's audience reach.

Artisan Council reports 2.2M overall views across Instagram and TikTok, 716K hashtag views and 61,141 engagements, while organic Instagram Stories from gifted partners generated ~1.5M views and @ashglowss led the TikTok partners with 127.9k views.

Strategy Breakdown

TikTok audiences following creators in the Beauty, Lifestyle and Comedy verticals, which Artisan Council targeted to expand belif's audience reach beyond its existing skincare following.
Skincare content on TikTok tends toward demonstration, so the agency set belif apart through fun, quirky and humorous content that the page says the skincare community had not yet seen on the platform.
The brief asked the TikTok launch to position belif as the leader in hydration and k-beauty skincare, so the campaign kept Aqua Bomb and its hydration story at the centre of each creator post rather than the brand in general.
The page builds the content around the oddly satisfying texture of Aqua Bomb, which turns a moisturizer into something viewers watch for the sensation of the texture rather than for a product explanation.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • Artisan Council

Participation mechanic

  • Seeded creators scanned a QR code in the gift box that linked to a unique belif TikTok sound, which they used when making content about the oddly satisfying texture of Aqua Bomb.

Creator role

  • joshomz — creator
  • julianburzynski — creator
  • ashglowss — creator
  • charlyjordan — creator

Results & Evidence

MetricValue
Overall Views (IG + TikTok)2.2M overall views
Hashtag Views716K hashtag views
Engagements61.1K engagements
Instagram Stories Views1.5M views
Total Views (Summary)2.1M+ views
Total Views (TL:DR)2.2M+ views
TikTok Creators Seededover 150 TikTok creators

Why Artisan Council's strategy worked

  1. 1

    A branded TikTok sound delivered through a QR code in the seeding box gives every gifted creator the same audio anchor, which ties scattered posts back to one campaign rather than leaving each post to stand alone.

  2. 2

    Casting Comedy and Lifestyle creators alongside Beauty creators widens the audience a skincare launch reaches, because those creators carry the product to viewers outside beauty content, while metric thresholds keep the wider roster accountable.

  3. 3

    A physical gift box invites sharing beyond the target network, since the page credits organic Instagram Stories from gifted partners with ~1.5M views, so a TikTok seeding program can return reach on Instagram without buying placement there.

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