A doll hand dips into an open belif "The true cream - aqua bomb" jar beside two open blue jars on white cloth
Submitted by Artisan Council

Belif Sephora Spring Savings Whitelisted TikTok Creators

Influencer Marketing

Artisan Council whitelisted TikTok content from seven skincare and beauty influencers for belif during Sephora's 2023 Spring Savings Event, and the agency reports 5.5M+ total video views.

101K+Total Engagements
5.5M+Total Video Views
$0.33Average CPC
135%Share of Projection

Case in 60 seconds

belif needed to drive sales of its hero hydration products during Sephora's 2023 Spring Savings Event, while the brief also asked for awareness among existing loyalists and new customers alike, so one plan had to serve both.

The campaign turns on format rather than reach, because the page identifies whitelisted TikTok influencer creative as the best-performing ad type of the moment, so creator voices could carry paid media efficiency into a retailer sale window.

Artisan Council built a paid social strategy around whitelisted TikTok influencer creative, running creator videos through brand ad spend rather than relying on organic posting, so personality-driven content worked as the main advertising asset for the sale.

Artisan Council tapped seven skincare and beauty influencers on TikTok, who produced seven campaign videos pointing followers to the Sephora VIB sale, and amplified them with ad spend. Paid content creators built ad assets for 10 advertised SKUs across three social ad platforms.

Artisan Council reports 101,000+ total engagements, 5,471,400+ total video views and a $0.33 average CPC, while its prose cites CPCs of less than $0.10 and a CPV of one cent, and it says the campaign achieved 135% of projected results.

Strategy Breakdown

Existing belif loyalists, whom the page calls belif BFFs, and new customers alike, reached through skincare and beauty influencers on TikTok during the Sephora sale.
belif enters the sale through its Aqua Bomb and other hero hydration products, which creators present as the product to stock up on during the Sephora VIB sale rather than as a new discovery.
Sale shoppers act on short creator recommendations that carry a direct link, so the videos tell viewers to click the link in bio during the sale, which turns an endorsement into a purchase path.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Artisan Council

Creator role

  • Daus Mendoza — creator
  • Kara Del Toro — creator
  • livvvmarkley — creator

Results & Evidence

MetricValue
Total Engagements101K+ total engagements
Total Video Views5.5M+ total video views
Average CPC$0.33 average CPC
Share of Projection135% of projected results
Video Viewsover 5.5M video views
Total Views5.4M

Why Artisan Council's strategy worked

  1. 1

    Whitelisting creator videos lets a brand buy media against content that already carries a trusted personal voice, so a sale message is a recommendation rather than an advertisement, which is the mechanism the page credits for its click costs.

  2. 2

    Pairing whitelisted creator videos with a separate pool of paid content creators building ad inventory gives each advertised SKU its own assets across several ad types, rather than stretching a handful of videos across every placement.

  3. 3

    Tying creator calls to action to a retailer event gives the content a dated reason to act, because each video points to the Sephora VIB sale and a link in bio rather than to the product alone.

  4. 4

    Running media planning, talent sourcing, briefing, asset creation, media buying and reporting inside one agency keeps creator selection and spend decisions connected, so paid amplification and creative choices are made against the same reporting.

Related Case studies