Bose Summer Amplification Campaign

Bose wanted to build awareness for its audio hardware during the summer season, in a category where consumer attention is spread across many competing audio brands. The source states no formal cultural tension: the practical challenge was earning reach and engagement beyond planned targets rather than solving a stated brand problem. The working assumption was that creators selected to match Bose's target audience would deliver reach and engagement more efficiently than brand media alone.

Open Influence ran a summer influencer campaign with creators producing Story and feed content for Bose on Instagram, letting influencer talent carry the awareness message to their own audiences rather than running direct brand advertising. Stories took a primary role in the content, though creator counts and content briefs are not disclosed in the source.

Creator selection matched to the brand's target audience delivered reach beyond plan, per the agency, without any novel participation mechanic, and Instagram Stories carried a large share of a hardware brand's awareness push. The campaign ran on Instagram, and Open Influence reports it finished 30% above its reach goal and 20% above its impressions goal, with 81,886 Story views and a 3% engagement rate against a cited 1.5% industry average. All figures are self-reported and no independent source describes the campaign. The page omits absolute reach and impression numbers, creator counts, budget, the campaign year and any sales effect, and the 1.5% benchmark is the agency's own citation with no stated source, so the results cannot be verified or benchmarked.