McAfee drove 7.4M views and +53% consideration uplift
About the campaign
- Brand
- McAfee
- Service
- Influencer Marketing
- Platform
- Instagram, TikTok
- Campaign
- —
What House of Marketers did
House of Marketers activated 23 creators across UK and Germany to promote McAfee's AI Text Scam Detector, delivering 28 videos that generated 7.4M organic views with exceptional cost efficiency at £0.0075 CPV. The campaign achieved significant brand uplift with +56% curiosity increase and +53% consideration boost, successfully positioning McAfee's cybersecurity tool through relatable family-focused content.
Reported outcomes
MetricResult
Cpv£0.0075
Reposts10
Creators23
Video views7.4M
Videos delivered28
Consideration uplift+53%
Curiosity brand uplift56%
Recommendation brand uplift44%