JobSwipe TikTok Campaign

JobSwipe, a mobile recruitment platform carrying more than 1 million job vacancies in-app, faced a crowded jobseeker market where recruitment apps compete for the same candidate pool, and it set a target of 50,000 active users. House of Marketers framed the opportunity around scale on TikTok, where influencer content could supply top-of-funnel reach and paid social could convert that attention into installs. The agency's own account offers no deeper research insight, presenting the work as a reach-and-conversion play rather than a culture-led idea.

House of Marketers ran an influencer-led paid social campaign that positioned JobSwipe to new candidates and pushed them to install the app. Creators generated top-of-funnel video reach on TikTok, and paid social amplification extended that content while doing the conversion work. The source does not name individual creators, content formats, budget or flight dates, and the campaign marketed the platform's supply side, its large vacancy inventory, as the reason for candidates to download over rival apps.

The logic was that each layer did distinct work: creators for reach, paid media for installs, both serving one hard acquisition goal. Content ran on TikTok. The agency reports 100K+ app installs, 31M+ video views, 340K clicks and 50K+ active users, meeting the stated target, though the gap between 31M views and 340K clicks shows why installs and active users are the honest yardstick here. All figures are self-reported by House of Marketers and were not independently verified.