Beats FitPro drew 130 guests to Y2K gaming event

Pitch Marketing GroupLondon, United KingdomIPI Score 41/100
Brand worked with
Beats FitPro
Platform(s) used
Service provided
PR & Communications
Campaign
Product Gifting

What Pitch Marketing Group did

Opened a Y2K arcade-themed gaming suite at Aures London for one day to launch new Beats Studio Buds colourways. Event welcomed 130 guests including media, influencers and talent who were gifted products through interactive gaming experiences, with notable influencers including Felicity Hayward, Jessy Law, and others producing standout content.

Reported outcomes

View the campaign
130
Total guests

Figures are agency-reported. We spot-check against public filings and client statements where available.

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