Everyday AI for Every Communicator with Microsoft Copilot

When Microsoft launched Copilot into the Philippines in 2023, it entered a media environment where, per Vero's own survey, journalists were the most apprehensive about AI in Southeast Asia and used it the least, yet these were the communicators who shape how the wider public understands the technology. Vero's insight sharpened the problem: the journalists most anxious about AI were also the most hopeful about its impact, so the barrier was unfamiliarity rather than rejection, and direct experience could close the gap.

Rather than demo Copilot at communicators, Vero had them use it. Everyday AI for Every Communicator was a three-touchpoint in-person event series led by the Copilot AI-Rena Quiz Night, a play on AI and Arena, where journalists and creators powered through four high-energy quiz rounds with Copilot in hand, supported by AI Masterclasses. Every touchpoint put the product in participants' own hands in a social, low-stakes setting, framing use as play so skeptical professionals had a reason to try it that carried no professional threat.

Matching the mechanism to the barrier let hands-on use address anxiety more directly than messaging could, and targeting communicators first meant any attitude shift could compound through the coverage and content they went on to produce. The work engaged 58 journalists and 44 creators and newsfluencers, generating 78 earned social posts, with Vero reporting a 100% Copilot download rate and 100% positive brand sentiment. All outcomes are Vero's own account, with no independent press coverage or named dates, so effectiveness is asserted rather than demonstrated.